Objectified Body Consciousness, Selfitis Behavior and Self Esteem in Young Pakistani Women Students

Abstract

This study was carried out with the objective to investigate the predictive relationship of objectified body consciousness and self-esteem with selfitis behavior in young women studying at undergraduate level in universities. It was hypothesized that there will be a significant correlation between study variables and objectified body consciousness and self-esteem will act as predictor of selfitis behavior. A sample of 233 women students aged 18-25 (M age = 21.51, SD =1.79) engaged in selfitis behavior, was selected through convenient sampling technique online from different universities of Lahore, Pakistan. Participants responded to demographic Information form, Objectified Body Consciousness Scale (McKinley, 1996), Selfitis Behavior (Balakrishnan, 2017) and selfesteem scale (Rosenberg, 1965). Analysis reveals that there is a significant relation between OBC and selfitis behavior, however, self-esteem was not found to be associated with both variables. Linear regression analysis revealed that OBC and age both are the predictors of selfitis behavior, however, OBC was found to be a stronger predictor of selfitis behavior. This study is unique in a way that it contributes to the society to better understand the objectified body consciousness in young adult women, and its influence to opt any obsessive behavior like selfitis.