Supply Chain Hurdles in ABC Beverages Group Pakistan

Abstract

Purpose of this study is to examine the effect of supply chain practices on organization’s performance. Glitches such as product packaging, demand uncertainty of new, old products and logistics management are highlighted. All supply chain problems were interrelated and have negative impact on organization. To conduct this research case study methodology was used. Information regarding the organization was gathered by visiting organization. Further interviews of senior management as well as other employees were conducted. Findings of the research work reveals that supply chain hurdles has been the core reason behind lower output level of organization. To cater the logistics management issues the deployment of Information communication technology (ICT) was the solution. The deployment of ICT requires changes in the working style of higher management along with the employees. For products packages issues alternative solution are discussed in detail solutions. To overcome the demand uncertainty forecasting techniques was found most appropriate