Cloud Native Based Web Analytical Tool

Abstract

For business growth, many organizations and companies need to know the activities of the users on their websites. These activities include the number of active users on a webpage, session duration, page visits per session, bounce rate etc. along with the information on the source of the traffic. For business owners, this information is required for multiple purposes; 1) control over his/her sensitive data and 2) website activity to help in decision making. These services are also known as web analytics services. This project proposes a cloud-native customizable web analytics tool that facilitates the business owners with web analytics services without having to use third-party web analytics tools that compromise data privacy. The proposed tool gives user (business owners in this case) full control over their data so they can freely obtain their desired information without having to worry about any privacy issues.