TALENT ACQUISITION OF GIG WORKERS IN PAKISTAN

Abstract

This study investigates the developing landscape of talent acquisition for gig workers in Pakistan, a nation seeing a quick shift towards flexible employment models. As the gig economy extends, traditional recruitment methods are turning out to be less compelling in drawing in skilled freelancers and temporary workers. This examination expects to distinguish the unique difficulties and opportunities related with recruiting gig workers, accentuating the requirement for imaginative techniques that take special care of this different labor force. Through subjective meetings and overviews with businesses and gig workers, the study reveals key factors influencing recruitment decisions, like the significance of digital platforms, the job of social media, and the meaning of reputation and confidence in the gig economy. The discoveries uncover that associations should adjust their employing practices to connect successfully with gig workers, zeroing in on straightforwardness, adaptability, and the utilization of innovation to smooth out the recruitment cycle. Eventually, this exploration features the need for businesses in Pakistan to embrace a more powerful way to deal with talent acquisition, guaranteeing they can draw in and hold the best gig workers in a cutthroat market. Thusly, associations can improve their functional proficiency and add to the development of the gig economy in the area.