CULTURAL RECONSTRUCTION THROUGH GRAPHIC DESIGN

Abstract

This research investigates the relationship between culture and graphic design in the photographs of cultural festivals. The study is focused on research in the fields of history, cultural identity, cultural variable theory, visual communication, and the cultural contexts of the cultural festival images. The secondary purpose of this research is to promote the local crafts of the Pakistan that will help the individuals economically. Even in the website different traditional crafts were shown that attracted The tourists. The festival website contains festival's logo and all of the elements necessary for purchasing crafts, animated posters, print posters, and collector products such as T-shirts and mugs, among other things. The cultural festival visuals reveal that graphic design does reflect thoroughly culture. The representation of the graphic images is different, according to cultural variable theory, and cultures influence design as a communication medium. The data was collected by two methods. The First one an online survey was created and second was a live survey. Participants were youth and tourists that were interested in the Pakistan’s cultural festivity. The data was analyzed using Spss or excel. The results indicate that there is a connection between culture, cultural festivals and graphic design and that culture and graphic design are linked by visual elements. The application of this research may aid the audience in better understanding the academic representation of the pictures of the cultural festival by digital promoting, especially for those who are unfamiliar with the cultures.