Advertisement Strategies of Cola Next: How Traditional and Social Media Create Brand Awareness Among Consumers

Abstract

This study analyses the potency of Cola Next advertisement techniques in creating brand awareness and seek its potential to penetrate the local market of Pakistan. The qualitative approach was adopted, utilizing interviews to collect information about the perception of consumers and the impact of Cola Next marketing efforts. This study shows that Cola Next has efficiently used traditional media, using unique advertisement campaigns and celebrities’ endorsement to stand out in the competitive market. However, they have presence on social media, but are lacking in the aggressive marketing on it. They must work on enhancing social media campaigns, leveraging influencer endorsements, and innovating with unique marketing initiatives. By integrating these strategies, Cola Next can significantly enhance its market presence and brand awareness, positioning itself as a leading cola brand in Pakistan. This study contributes to understanding how targeted advertisement strategies can drive brand success in emerging markets.