Multifunctionality (Moisture wicking, long-term antibacterial coverage, and efficient UV blocking) In New product development by Kohinoor Mills Limited in Apparel Sector

Abstract

This study examines the impact of multi-functionality of newly developed apparel product on customers in the textile market of Pakistan. Quantitative method is used in this study and data was collected from individuals through a structured questionnaire. 81 responses were collected from consumers in Pakistan. For testing the sample, we used simple analysis, for a key 5-point Likert scale question. This sample consisted from student to working employees who wear formal shirts and often faces sweating in heating conditions. The results of this study reveal a highly positive consumer perception, where 80% of responses on the primary quality indicator were favorable. This finding suggests a strong and significantly positive perception of product quality, indicating that core product attributes are effectively meeting consumer expectations in the current market.