Employer Branding Strategies to Attract Top Talent at Lulusar Textile

Abstract

Attracting and retaining becomes very crucial for companies in today’s competitive job market for maintaining a competitive edge. This study explores the challenges faced by Lulusar Textile for attracting top talent and aims to give practicable solutions to strengthen its employer branding strategies. Drawing on extensive literature on employer branding, talent attraction and company success, this study delves into critical importance of effective employer branding and its impact on attracting top talent. Through a wide-ranging analysis of Lulusar Textile's existing practices and the identification of key areas for enhancement, this study provides practical recommendations to uplift the company's employer branding and establish it as an attractive employer for top- tier talent.