Psychology in Marketing: How Sights, Sounds and Messages Impact Consumer Buying Behaviour

Abstract

All praise and thanks are due to Almighty Allah for His blessings and guidance in every step of this project. I would like to express my profound gratitude to my supervisor, Dr. Ibrahim Abdullah for his invaluable guidance and support throughout this project. I would like to thank the participants of the interview who participated in this study. They generously shared their experiences and perspectives with me and answered my questions honestly. Their responses provided me with rich and meaningful data for my analysis. I would also like to thank my fellow university seniors for their constant encouragement, support and assistance throughout this project.