MARSHMALLOW

Abstract

This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.