SOCIAL MEDIA ADDICTION, SELF-ESTEEM, DEPRESSION AND PREOCCUPATION IN PAKISTANI MARRIED YOUTH

Abstract

Six Degrees was the first social networking site (SNS) that came out in 1997. It was based on the idea that there are only six steps between any two people. It is called the small world issue because of how connected people are thought to be, Facebook began as an online community for Harvard University students in 2004 and has since grown to be the most widely used SNS on the globe but it is not only one most used site there are many more. In 2016 globally 2.34 billion people used social networks. 22.9% of people worldwide accessed Facebook in that year according to available data. In 2015, the typical social media user in the USA and the UK spent 1.7 hours daily on the platform while users in the Philippines used it for an average of 3.7 hours daily. Because social media lets people talk to each other no matter where they are or what time it is, it seems that many people enjoy using it in their spare time. Communication and connection in the current world are mostly facilitated by SNSs and related applications. Social networking sites (SNS) allow users to create public profiles, share content with friends, and socialize with others online. Social networking apps and websites such as Twitter, WhatsApp, Snap chat and Instagram have made it simple for individuals particularly the younger generation. The only reason any of this is conceivable is that access to the internet has grown both widespread and inexpensive.The current era is heavily mediated by technology, including the basic human need to engage in social interaction; the new norm is to be online (Kuss& Griffiths, 2017).