New Product Development Plan for TAPAL Tea Pvt Ltd

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dc.contributor.authorWaheed Abbas
dc.contributor.authorSP22-RBA-006
dc.contributor.authorMuhammad Bilal Javed
dc.date.accessioned2026-02-09T05:28:49Z
dc.date.issued2023
dc.description.abstractIncrease Market Share of TAPAL The primary objective of this project is to increase the market share of TAPAL in beverage industry of Pakistan. This will be achieved through various strategies. We will focus on Product differentiation to achieve this goal by offering a unique flavor and blends that will set us apart from the competitors through market research regarding consumers preferences and aligning the product accordingly. We will also use multiple channels such as social media, television, outdoor advertising and celebrity endorsements to create awareness of our new product. The availability of the product will be ensured by using already established strong distribution network of TAPAL
dc.identifier.urihttps://repository.cuilahore.edu.pk/handle/123456789/1328
dc.language.isoen
dc.publisherLibrary Information Services, COMSATS University Islamabad, Lahore Campus
dc.subjectMuhammad Bilal Javed
dc.subjectsp22
dc.subjectDepartment of Management Sciences
dc.subjectManagement Sciences
dc.subjectTAPAL
dc.subjectmarket of RTD
dc.titleNew Product Development Plan for TAPAL Tea Pvt Ltd
dc.typeThesis

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