Cyber-bullying and Employee Consequences in Call Centers

Abstract

This study is aimed to examine the impact of “cyberbullying” om employee consequences in telecommunication call centers. This study canvassed around three objectives. First objective is to analyze the impact of cyber bullying on employee consequences in call center. Second is to Investigating the impact of cyber bullying and self -esteem on employee consequences. And the third one is to Check the impact of cyber bullying and organizational culture on employee consequences. a total of 300 employees from call centers of Lahore Pakistan have been given questionnaires on simple random sampling. Scale have been used for each variable. survey method has been used to collect responses from employees in call centers through questionnaire of 88 item related to the constructs considered for this study. Reliability and validity tests have examined the results support variable reliability and validity. Correlation analysis displayed that the direct and mediation relationships are reported positively and significantly, and moderating relationship reported insignificant. Moreover, regression analysis has performed to test linear regression as well as moderation effect of mediation mechanism of the regression. Results showed that there is significant impact of cyber bullying on employee physiological consequences, significant mediation effect of self-esteem and insignificant moderating effect of organizational culture on employee physiological consequences. Theoretical and practical implications, delimitation and future research directions are addressed.