The Impact of Social Media Usage in Project Performance: Mediating Role of the Team’s Efficiency.

Abstract

Social media usage is evolving not in the general public, but also in the organizations to communicate and coordinate about day-to-day business activities. Project based organization have also adopted this trend over the years. Although numerous software development Industries have to endorse social media at the workplace to boost team’s efficiency of projects, tiny is known about the usage of social media in the workplace influences team’s efficiency and project performance (Black et al., 2010).This research is expanded the procedure through which the use of social media in the workplace influences project performance with a specified focus on team’s efficiency. This observed data will be obtained from 30 software houses within Lahore and their systematic approach will be implemented to test this theoretical model. The primary purpose of this research study is to investigate the impact of social media on project performance. In addressing the first question, communication, coordination-collaboration, and knowledge sharing through social media affect team’s efficiency, the descriptive analysis utilized, including frequency responses, mean, standard deviation, concluded that in software development industry communication, coordination-collaboration and knowledge sharing through social media affect team’s efficiency with a moderate level. There is a healthy existence of social media usage in software houses. In addressing the second question, the descriptive analysis, including frequency responses, mean, standard deviation, concluded that the team’s efficiency mediates the relationship between the Communication, Coordination-collaboration, knowledge sharing through social media and project performance There is a positive and significant relationship exist in Communication, Coordination-collaboration, knowledge sharing through social media and project performance through team’s efficiency. However, it still needs continuous improvement to develop alternatives to face and recover from complicated or uncertain situations. In addition, these project procedures amplify team performance via team’s efficiency. The result outcome discloses the fringe benefits of the use of social media in the workplace in software development industry project teams and prepares their beneficial connotation for their practice.