TECHNOLOGICAL LACK, CUSTOMER SATISFACTION, AND MARKETING ISSUES FACED BY PTCL

Abstract

The project entails a diagnostic study of Pakistan Telecommunication Company Limited (PTCL). Overall operations and departments of PTCL are being studied and analyzed with marketing and commercial department in particular. Marketing department is a key for any organization especially that of PTCL scope and profile. PTCL has enjoyed a freedom for more than 5 decades to rule the telecom market. But now there are other companies coming into view that are challenging PTCL and taking up their market share. People have something to compare the internet services of PTCL with other companies and general perception of PTCL internet services are not good as can be observed from public feedback on social media. The project is done in order to diagnose either PTCL is just not good enough to compete with the new companies or there is a lack of relationship between PTCL and general public which has caused the perception of PTCL to go down.