Importance of In-house Marketing Department Case Study of Aspire Group of Colleges

Abstract

The evaluation in mankind is represented in the history of marketing that also had to constantly adapt the changes in society, technology advancement and consumer behavior. The journey of marketing proves its inherent ability for adaption and act as a crucial component. The various eras has contributed allot into evaluation of Marketing (Smith, 2020). In this project I’m working on education industry specifically focusing on Aspire Group of Colleges in Pakistan which is known for excellence and commitment to develop young minds. The Aspire Known as the fastest growing educational brand into Pakistan. They have developed 110 College Campuses Nationwide. However, Aspire Group is currently facing many issues in the rapidly changing environment of Pakistan higher education. Competition is so tough in the education industry of Pakistan as many new brands have arrived here. Aspire has to innovate and evolve its educational offerings and marketing strategy to stay ahead in such tough competition.