Department of Media and Communication Studies
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Item LIANA – Your Dream Wardrobe(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Nida Rahber; CIIT/SP21-BMC-004/LHR; Dr. Ayesha Mirza; LHR TP 9959Introducing Liana is an initiative of redefining the western clothing options for young girls in Pakistan. It is a common perception among young women that only jeans and shirts are the modern western attires, that cannot be worn on daily basis in every setting given that our society is still conventional and judgmental when it comes to female clothing. Liana is both inclusive and exclusive; the brand is aimed at providing dressing solutions for all, therefore fostering inclusivity. Moreover, these modern and modish western frocks are something unique and not very ordinary that the markets are saturated with, therefore making it exclusive as well. Our brand stands out for providing different designs having great quality and that too, in affordable and lesser prices than the competitors. Liana is specifically founded to provide daily wear options to young university and office going girls; therefore, we understand their need of buying stuff that is both adorable and affordable. This is the very reason we have kept the prices of our frocks in between 3000 to 6500 pkr, as compared to the ones being sold by our competitors whose starting prices are 6000 and 7000 rupees and go up till 12000 rupees. A commitment to providing modern and modish clothing options for young girls that are affordable as well without any compromise on the quality is the foundation of our brand Liana. With the focus on fulfilling the styling and dressing expectations of young girls, this report articulates the vision, mission and execution strategy that will maximize brand's success probability online. Our Aim is not just providing clothing options and earning profits; we want to give young girls an opportunity to make their styling dreams, come true.Item Star Walk -Step into your star(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Kainat Abid; Sp21-bmc-040; Dr. Sohail Raiz Raja; LHR TP 9975The main focus of this project is to make students able to do a new start-up; after all struggles whole searching for a brand till end of display we somehow become able to create our own entrepreneurial setup. The exposure to market and the research analysis show that all we need is something unique and out of the box in order to make a strong position in the competitive market. The main objective of this final year project is to create something creative to attract target audience. Every product success depend on the need of its target audience if we understand what our audience want we can easily create something that fulfil their need which in return increase our sales. In this regard we start our journey with pre launch research survey to understand the need of target audience. The zodiac-themed footwear start with the observation that young generation are more likely to inspire by the charm of their stars and have pretty much believe in astrology. Based on this observation, we developed the idea of launching a product featuring star elements to attract the younger generation. Star Walk is a zodiac-themed footwear line that provides a unique way to stand out. Each design incorporates the sign of a zodiac star, making the footwear as unique as the personality of its wearer. This final year project also includes a SWOT analysis and competitive analysis to identify market gaps, leveraging our strengths to address these gaps and gain a competitive advantage. The project also highlights various marketing strategies, emphasizing how different social media platforms are utilized to build brand awareness. With the help of boosted ads and Meta posts, it becomes easier to reach the target audience effectively. As we are new in market and we don’t have a handsome budget so we go with the online platforms in order to reach our target audience. In today’s era social media is much stronger and offer advertisement facility through boost post in limited budgetItem Marshmallow Advertising agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Zeba Maqsood; CIIT/SP21-BMC-028/LHR; Mr. Yahya Ahmad; LHR TP 9971This report gives an overview of my six-week internship at Marshmallow Advertising Agency in Lahore, a full-service agency that works with international clients. My time at Marshmallow was a valuable learning experience. In this report, I will share what I learned and experienced during these six weeks. The report includes a detailed overview of Marshmallow, the company’s structure, the internship schedule, acknowledgements, and the training I received. I spend the first week observing and understanding all that goes on department. After observation, I closely worked with social media executive Mr. Muzzamil who helped me to understand the basics on how to create a content calendar for any organization or product launch. After this, I made a content calendar of Iffat Anwar Medical Complex. After that I learn how to pitch a client. In this I learnt different tactics like how to present, conduct SWOT Analysis and how to analyse your competitors which help you in pitching your client. In addition, the report contains reflective journals, a SWOT analysis, and an overview of Marshmallow’s in-house production process. The reflective journal includes my daily tasks and routine. I also discussed the company’s core values, goals, vision, competitors, and introduced the production department. During my internship, I gained a solid understanding of the production process and was able to apply the knowledge I had gained from my studies to real-world media industry situations. To enhance the report, I have included samples of my work at the end and added recommendations to help avoid challenges in the futureItem Paigham TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Hamza Hussain; CIIT/SP21-BMC-027/LHR; Mr. Yahya Ahmad; LHT TP 9970This report presents an overview of my internship experience as an Assistant Producer at Paigham TV, a notable Islamic educational television network that broadcasts in Urdu and Pashto. Paigham TV was launched in 2011 with the assistance of Imam Kaaba Sheikh Abdul Rahman Al Sudais with the prime objective of conveying the message of Islam to people of the world with bias for any particular religion. Its programming includes religious education and Issues related to the union of Muslims; The channel is available in more than sixty-five countries and recently introduced Paigham TV UK. During my internship I took part in organization of elements involved in the production stage. Some of the foremost duties I performed in the position were handling cameras during live and recorded transmission and making sure programs had good video quality. I also performed outlines of panel handling, which involved supervising transition and feeds for continuous broadcasting. Setting up of lights was another area of my activity during the filming; I was changing the studio and external lighting to the best conditions possible. Beside these achievement, I was responsible for the voice overs in several programs that involved audio modulation as well as script analyzing and reading. I also did video editing where I compiled a video, fix it with the relevant software, include necessary graphics and then make sure that the final video was up to the standards of the channel. I consider that through this internship I had collected full knowledge of television production practices within the religious broadcasting environment. I managed to my technical skills in operating cameras, arranging the lights, controlling the panels, as well as my voice over, and editing videos.Item Discover Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Hammad Zafar; CIIT/SP21-BMC-005/LHR; Mr. Yahya Ahmad; LHR TP 9960This report is reflective of my 8 weeks internship program In Discover Pakistan TV, spanning from 8th July, 2024 to 31st August, 2024. This internship helped us in getting hands on experience of how our media industry operates. On the orientation day, a meeting was scheduled with heads of different departments. They provided an overview of how different departments operate and asked us to choose the department we would like to work in that aligns with our interest and career goals. This report is based on how a programming department works, its importance and the activities performed by the department. It further includes the tasks assigned to me and my experience during the internship span. The objective of this internship was to polish my skills and to prepare myself for my professional career. I worked in the programming department for 2 months and learnt all 3 aspects of it; Pre- production, Production and post-production. This department is responsible for smooth execution of the programs and ensures that the quality of the programs meets the standards set by channel. The responsibilities of the programming department includes Scripting, Filming, Editing and overall content that is broadcasted on the TV channel. Making a program from scripting to filming to editing has equipped me with skills and techniques that’ll help me become a great Media Professional. I wrote script for Sports 360 program daily and worked closely with the producers to learn different aspects of executing a program. I had the great opportunity to work as an Associate producer for Pakistan’s Independence Day campaigns; Discovery rides episode with Rafia Aslam, Aik Qoum aik Parcham campaign with Discover Anchors at Lahore Monuments, Aik Qoum aik Parcham campaign with interns and also reviewed Entries from public on same campaign for 3 Prizes. As an associate producer, I made multiple documentaries on starfish and horse. I learnt several skills from how to write scripts in Urdu to how to record in the newsroom using the software. I along with the programming team went to faisalabad to record 2 programs of chakk de pathay show. It was a whole new learning experience for me and I got to learn how to work under strict deadlines. The purpose of this internship was to get practical experience by working in the media industry and to further enhance my skills. I got to learn from a talented group of media professionals who were willing to assist and share their expertise with me. I had a great experience working in Discover Pakistan. The learning environment and cooperative colleagues were pivotal in making my journey smooth and enriching. I was given constructive feedback on my tasks that helped me understand the complexities of projects and how to tackle them. All of the skills and expertise learnt from this internship will help me excel in the industry as a media professional.Item City 42(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Zubair Toor; SP21-BMC-023; Mr. Yahya Ishtiaq; LHR TP 9968The study makes a first-time prediction about how a learner will interact with the real world. Success is mostly dependent on experience, and those with experience are considerably better and more sought-after in their field. Students can investigate and discover ways to make a difference with the help of the study. They will be able to start new concepts and ideas as a result, which will innovate the media industry. The study explores what it was like to work as an intern at the City 42 Network. The entire process of creating news, including reporting, editing, and script writing, is covered in the study. The analysis includes the tasks being carried out in the newsroom as well as the supervision and briefs placed on each desk. Additionally, the report would make a distinction between what students learn practically and what they study theoretically in university. However, the following report consists of the brief history of the entire organization as well as the vision of the organization followed by its hieratical structure of the organization. All the departments falling upon this branch are discussed in the report. City 42 is also known for its comprehensive coverage of both national and international news. It has a track record of delivering timely and relevant information, keeping its viewers well-informed about significant events around the world. This commitment to comprehensive reporting is one of its key strengths. The quality of reporting at City 42 is another noteworthy aspect. The organization places a strong emphasis on accuracy and fact-checking, which is evident in the content it produces. This commitment to high journalistic standards is essential in building and maintaining trust with the audience.Item Internship Report Future Vision Advertising(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muhammad Salman Hussain (CIIT/FA21-BMC-018/LHR); Mr. Yahya Ahmad; LHR TP 9964Basically, the study calculates for the first time how the real world would communicate with a learner like me. Mostly we rely in experience and so those with experience are so much better and more preferable in their field. The study gives students a chance to discover and explore how they can make a difference. As a result, they will be able to begin new concepts and ideas, and these will innovate the industry. The research behind this study was about what it is like working as an intern at Future Visions Advertising. The study covers all aspect of news making including OC/VO, editing and caption writing. In the analysis, the tasks being performed in the corporation as well as the command and briefs issued on each desk are included. The report would also distinguish between what students learn practicably and what they study theoretically at the university. The following report contains the history of the whole organization and the vision of this organization followed by its organization’s hierarchy structure. The report discusses all the departments which come within this branch. Future vision advertising is big in traditional and digital marketing techniques. The agency has a proven track record of producing successful campaigns that keep customers informed about the new consumer behaviors and latest market trends. One of its major strengths is its dedication to providing wide range advertising solutions. One further noteworthy aspect is that the Future Vision Advertising offers its work of a very high quality. From the diversified material it creates across multiple platforms it demonstrates how it values creativity and innovation. Having such high advertising standards to speak about is important to establish and maintain client trust.Item INTERNSHIP REPORT Urdu Point(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muhammad Hassan Yaqoob (SP21-BMC-026); Mr. Yahya Ahmad; LHR TP 9969Urdu Point is an Urdu-language web portal in Pakistan, launched on 14 August 2000. As of April 2016, it ranked as the 6th most visited website in Pakistan and held a global rank of 1045 (April 2016). Urdu Point has partnered with digital media company Ziff Davis, a division of J2 Global, to introduce Mashable Pakistan, offering content in both Urdu and English. Additionally, Urdu Point is available for free through Internet.org (now freebasics.com), a service initiated by Facebook in Pakistan. In 2019, Urdu Point became the official digital media partner of the Multan Sultans for the fourth season of the Pakistan Super League. In 2020, Urdu Point’s YouTube channel boasted over 8 million active subscribersItem PAKISTAN TELEVISION LAHORE (PTV)(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M Amir Nawaz; CIIT/SP21-BMC-011/LHR; Mr. Yahya Ahmad; LHR TP 0000This report is about internship program in Pakistan Television Corporation starting from 23-07-2024 to 23-09-2024. This internship provide me an overview of how our media industry works. This report provides summary of what is my experience, and how it will groom my personality for future profession. I worked in newsroom for one month and in current affairs for next month. In first week I observed each and everything and learned how things were being done with great care. In next week I practice new stories, package scripts, Urdu typing practice in newsroom. I used to go with coverage team for as-live on weather coverage and practiced as-live. They also provided me editing knowledge and insights about the process how they on air the news in master control room. In this time period, I also learned news editing and filing software NIMS like how to file a news (slug, template, source, time, status, action,) while writing a story and how it interlinked with all branches of PTV. In 2nd month of internship I worked in current affair department. In this time I worked at different programs shooting including SMART WORLD, RABI-UL-AWAL Special program from 1st Rabi-ul-Awal to 12th, WEEKEND SPECIAL, THE SOCIETY, SAMAAJ SUDHAR, and SOCH VICHAR. In this time I focused on things like usage of proper light to enhance the image quality. In my view, I really liked the working style of organization the smooth working of preproduction, production and postproduction. The knowledge that I learned from this internship is really valuable for me and it will help me to fulfil my objectives.Item Future Vision Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Laiba Ahmed; CIIT/SP21-BMC-020/LHR; Mr.Yahya Ishtiaq; LHR TP 9935The executive summary consists of a concise information of all of my activities and The organizational structure of the agency I completed my internship in, it tells about the sector, the work ethics and my job their as an internee. During my 6- weeks Internship at future vision advertising located at 82-B Garden block Garden town lahore I got the chance to explore the creative department completely and learn how the work goes on behind the making of any advertisements. Which is also the production house named MMN productions lead by Mr.Malik Azhar who is also a managing director of Special Tv .Mmn films has worked with various brands and companies of Pakistan we often see the advertisements for on our television. The brands are listed below • Faiza beauty cream • Green international university • Tara Rice seed • Sun crop group • Noor gold urgent facial • Black rose hair colour • Metro shoes • Al khidmat foundation Besides the local companies Mmn films has also produced advertisements for various reputable political organizations which includes jammat e Islami and the current Government of Pakistan. In the first few days I was asked to shadow the employees ,I worked with copy writers, marketing strategists and designers on various projects to enhance my writing skills, learned idea generation and how to present an idea to the client, I was working with real time government organizations such as WAPDA, and Cm Punjab solar program as well as generated ideas for a campaign of cakes and bakes. Where I had to brainstorm ideas with other content writers and devise an idea that would suit the brand and will be impactful for their target audience. At first I was told to see the work and observe how the agency operates, I was initially sent to the news department where I had to observe a senior anchor Ms Saniya Bukhari, so, I stayed there and learned how the news department work. I also got to learn a handful of insights from the news channel which they are running along with the Agency the name of the channel is Special TV where I spent the first two weeks of my internship and learned about news rooms, camera handling in the news room and what goes on in the control panel room, how to welcome a guest, coming up with a script at the present moment and ready to take any action required immediately if something goes wrong I was assigned to create tickers for news and also record the voice overs for it. And worked with the editors and learned editing on adobe premiere, as well as posting the content on social media handles. Future vision advertising is a vast agency with having an in house production As well as a news channel that makes it stands out as one of the most credible and long standing agencies of Lahore.