Department of Media and Communication Studies
Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/22
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Item Message Communications(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Ayza Zahid; FA21-BMC-009; Mr. Shehryar Abbasi; LHR TP 9946This report encompasses the account of the six-week internship that was conducted at Message Communication, which is an essential part of my Bachelor's degree in Media and Communication Studies at COMSATS University Islamabad, Lahore Campus. This internship was basically aimed at bringing the gap between academic theory and professional practice and facilitating contribution toward the organizational objectives of Message Communication. I spent my internship period exposed to different perspectives of the communication industry in interactions with numerous departments to get an overview of the functions of the organization. The report details my role, key tasks, and specific projects that I was involved in during the internship period, together with the skills and knowledge acquired. The additional observations described below outline more of what I learned about the work culture of the organization and teamwork, and the strategies applied to engage clients and create contents. The report has categorized into various sections that are specifically concerned with a critical point of the internship experience. First, it starts off by giving an overview of the organization, discussing its mission, structure, and operational processes. Then, there is an extensive description of my work: analyzing, contributing in content creation, and participating in brainstorming sessions. In addition, the report would elaborate on discussing interactions with other departments, a function that would show all the ways through which they contribute to the achievement of overall objectives of the organization. The report gives an overview of my personal development during the internship. The report emphasizes technical and soft skills that make for a rich foundation in interpersonal communications, problem-solving, and good time management. I track through issues arising during the internship and how I set about solving them to indicate my adaptability and commitment to learning. In conclusion, the present report offers insightful understanding on the practical experience in Message Communication, revealing how this internship period has prepared the ground to the professional demands of the media and communication industry. All the experiences and lessons to be learned in this period will set a basis for the future career moves.Item Message Communications(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Anum Khan; CIIT/SP21-BMC-015/LHR; Mr. Yahya Ahmad; LHR TP 9962This report explains my internship in the creative department at Message Communications. The objective of my internship was to acquire practical experience in the sector, enabling me to apply my academic knowledge of media and communication. During my internship, I utilized my creative writing talents on various projects and client campaigns, developed campaigns, formulated social media strategies, and conducted content analytics. During my internship, I was accountable for various responsibilities, and this report includes them all comprehensively. Participating in real-time brainstorming sessions for new initiatives, multiple strategies and calls to action, and creating material for existing social media campaigns are integral components of the job description. My most significant assignments to date include developing creative content for a skincare brand's campaign and the August 14th promotions, contributing to competition’s content for Arshad Nadeem. I proofread a CBD documentary and evaluated a client's website to provide enhancements to the content approach. One of my principal objectives in undertaking this internship was to have a deeper understanding of the procedures involved in creating advertisements and formulating social media marketing strategies. Proficiency in transforming innovative ideas into well-structured advertising campaigns was essential for engaging the target market. Through the completion of many assignments, I refined my skills in campaign execution and generated more appealing and engaging content. The major purpose of this report is to present proof of my contributions to the creative and technical dimensions of content development across various mediums. This include content development across many media, process observation in audio and video production, and brand positioning strategy discussions. My practical skills and insights are delineated in each section of the report through the application of these experiences. My internship provided me with a comprehensive overview of the creative industry. The information and experience I have acquired in content development, campaign strategy, and social media algorithms ‘observations enhance my academic learning and prepare me for future success in the media and communication sectors.Item Message Communications(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Anum Khan; SP21-BMC-015/; Yahya Ahmad; LHR TP 9931This report explains my internship in the creative department at Message Communications. The objective of my internship was to acquire practical experience in the sector, enabling me to apply my academic knowledge of media and communication. During my internship, I utilized my creative writing talents on various projects and client campaigns, developed campaigns, formulated social media strategies, and conducted content analytics. During my internship, I was accountable for various responsibilities, and this report includes them all comprehensively. Participating in real-time brainstorming sessions for new initiatives, multiple strategies and calls to action, and creating material for existing social media campaigns are integral components of the job description. My most significant assignments to date include developing creative content for a skincare brand's campaign and the August 14th promotions, contributing to competition’s content for Arshad Nadeem. I proofread a CBD documentary and evaluated a client's website to provide enhancements to the content approach. One of my principal objectives in undertaking this internship was to have a deeper understanding of the procedures involved in creating advertisements and formulating social media marketing strategies. Proficiency in transforming innovative ideas into well-structured advertising campaigns was essential for engaging the target market. Through the completion of many assignments, I refined my skills in campaign execution and generated more appealing and engaging content. The major purpose of this report is to present proof of my contributions to the creative and technical dimensions of content development across various mediums. This include content development across many media, process observation in audio and video production, and brand positioning strategy discussions. My practical skills and insights are delineated in each section of the report through the application of these experiences. My internship provided me with a comprehensive overview of the creative industry. The information and experience I have acquired in content development, campaign strategy, and social media algorithms ‘observations enhance my academic learning and prepare me for future success in the media and communication sectorsItem Message Communications(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Ayza Zahid; FA21-BMC-009; Shehryar Abbasi; LHR TP 9977This report encompasses the account of the six-week internship that was conducted at Message Communication, which is an essential part of my Bachelor's degree in Media and Communication Studies at COMSATS University Islamabad, Lahore Campus. This internship was basically aimed at bringing the gap between academic theory and professional practice and facilitating contribution toward the organizational objectives of Message Communication. I spent my internship period exposed to different perspectives of the communication industry in interactions with numerous departments to get an overview of the functions of the organization. The report details my role, key tasks, and specific projects that I was involved in during the internship period, together with the skills and knowledge acquired. The additional observations described below outline more of what I learned about the work culture of the organization and teamwork, and the strategies applied to engage clients and create contents. The report has categorized into various sections that are specifically concerned with a critical point of the internship experience. First, it starts off by giving an overview of the organization, discussing its mission, structure, and operational processes. Then, there is an extensive description of my work: analyzing, contributing in content creation, and participating in brainstorming sessions. In addition, the report would elaborate on discussing interactions with other departments, a function that would show all the ways through which they contribute to the achievement of overall objectives of the organization. The report gives an overview of my personal development during the internship. The report emphasizes technical and soft skills that make for a rich foundation in interpersonal communications, problem-solving, and good time management. I track through issues arising during the internship and how I set about solving them to indicate my adaptability and commitment to learning. In conclusion, the present report offers insightful understanding on the practical experience in Message Communication, revealing how this internship period has prepared the ground to the professional demands of the media and communication industry. All the experiences and lessons to be learned in this period will set a basis for the future career moves.