Department of Media and Communication Studies

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    MARSHMALLOW
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Amna Malik; FA20-BMC-043; Maam Ayesha Mirza; LHR TP 0000
    This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.
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    LIANA – Your Dream Wardrobe
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Nida Rahber; CIIT/SP21-BMC-004/LHR; Dr. Ayesha Mirza; LHR TP 9959
    Introducing Liana is an initiative of redefining the western clothing options for young girls in Pakistan. It is a common perception among young women that only jeans and shirts are the modern western attires, that cannot be worn on daily basis in every setting given that our society is still conventional and judgmental when it comes to female clothing. Liana is both inclusive and exclusive; the brand is aimed at providing dressing solutions for all, therefore fostering inclusivity. Moreover, these modern and modish western frocks are something unique and not very ordinary that the markets are saturated with, therefore making it exclusive as well. Our brand stands out for providing different designs having great quality and that too, in affordable and lesser prices than the competitors. Liana is specifically founded to provide daily wear options to young university and office going girls; therefore, we understand their need of buying stuff that is both adorable and affordable. This is the very reason we have kept the prices of our frocks in between 3000 to 6500 pkr, as compared to the ones being sold by our competitors whose starting prices are 6000 and 7000 rupees and go up till 12000 rupees. A commitment to providing modern and modish clothing options for young girls that are affordable as well without any compromise on the quality is the foundation of our brand Liana. With the focus on fulfilling the styling and dressing expectations of young girls, this report articulates the vision, mission and execution strategy that will maximize brand's success probability online. Our Aim is not just providing clothing options and earning profits; we want to give young girls an opportunity to make their styling dreams, come true.
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    LIANA – Your Dream Wardrobe
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024-12-22) Namira Khan (SP21-BMC-0120, Alina Ali (SP21-BMC-002), Nida Rahber (SP21-BMC-004), Salman Hussain (SP21-BMC-018); Dr. Ayesha Mirza; LHR TP 9745
    Introducing Liana is an initiative of redefining the western clothing options for young girls in Pakistan. It is a common perception among young women that only jeans and shirts are the modern western attires, that cannot be worn on daily basis in every setting given that our society is still conventional and judgmental when it comes to female clothing. Liana is both inclusive and exclusive; the brand is aimed at providing dressing solutions for all, therefore fostering inclusivity. Moreover, these modern and modish western frocks are something unique and not very ordinary that the markets are saturated with, therefore making it exclusive as well. Our brand stands out for providing different designs having great quality and that too, in affordable and lesser prices than the competitors. Liana is specifically founded to provide daily wear options to young university and office going girls; therefore, we understand their need of buying stuff that is both adorable and affordable. This is the very reason we have kept the prices of our frocks in between 3000 to 6500 pkr, as compared to the ones being sold by our competitors whose starting prices are 6000 and 7000 rupees and go up till 12000 rupees. A commitment to providing modern and modish clothing options for young girls that are affordable as well without any compromise on the quality is the foundation of our brand Liana. With the focus on fulfilling the styling and dressing expectations of young girls, this report articulates the vision, mission and execution strategy that will maximize brand's success probability online. Our Aim is not just providing clothing options and earning profits; we want to give young girls an opportunity to make their styling dreams, come true.