Department of Media and Communication Studies
Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/22
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Item Media Hub Productions(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Hafiz Talha; SP19-BMC-008; Mam Ayesha Mirza; LHR TP 0000In order to attain professional capability, it is important to combine both theoretical and practical approaches. Through attaining knowledge and honing skills, students are able to explore untested aspects of real life with confidence and power. As a part of my Media and Communication Studies degree, I undertook an internship at Media Hub Productions. This paper is a reflection of my primary hands-on experience. During my internship, I was fortunate enough to acquire priceless experience working in multiple departments at Media Hub Productions. I was fortunate to have the opportunity to work at the Media Hub. This was my first experience of being part of an organization. It took me a bit of time to adjust to the culture and environment, but with the assistance of my colleagues and supervisor, I adapted quickly. The regular staff meetings provided me with the necessary information. This report provides readers with an understanding of the history, mission, vision, office locations, main offices, and employee numbers of Media Hub Productions. It then outlines the department's activities and the tasks that I was assigned while interning there. The report begins with a summary of the Department's historyItem Undertaking(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) ABDULLAH NASEER; FA20-BMC-003; LHR TP 0000; Maam Ayesha MirzaExperience and Training Program at Discover Pakistan. It has been an incredible privilege for me to complete an internship at Discover Pakistan, the only HD television channel of Pakistan. In this report I share my experiences and the training received during a six-week period spanning 17th July 2023 and 31st August 2023. Also provided herein is an overview of Discover Pakistan which covers its organizational structure, departments, internship plan, acknowledgments program and training program. My reflective journals detail my daily tasks and schedule. In particular, they highlight working in different departments such as 3D modeling, VFX and environment design. Furthermore, this report details the production process for programs like 'The Morning Show' from pre-production through post-production stages. Working at Discover Pakistan has allowed me to expand my skills in areas like 3D modeling, VFX and environment design through hands-on experience. My mentor Asim Butt provided invaluable guidance regarding quality standards, workload management and other industry aspects. In addition to developing technical abilities, it was fascinating witnessing the collaborative work culture and pace of creative industry work environments. SWOT analysis highlights an organization's strengths, weaknesses, opportunities, and threats based on my observations. Critical analysis compares my theoretical knowledge with practical experience in the field; work samples have also been included as part of this analysis. Finally, recommendations were offered while summarizing key learnings, skills, and future plans.Item MARSHMALLOW(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Amna Malik; FA20-BMC-043; Maam Ayesha Mirza; LHR TP 0000This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.Item At Marshmallow(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Arham Shamshad; FA20-bmc-018; Ma’am Ayesha Mirza; LHR TP 0000This report summarizes my experience as an intern at Marshmallow Advertising Agency and gives an easily understood but useful review of the project's goals, significance, and key learnings. The goal of the internship was to close the knowledge gap between academic study and real-world social media management application. It was a significant step towards developing practical experience, important skills, and involvement in the agency's operations.Item Frame Hype(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) LLP Amir Ameen; SP20-BMC-002; Ayesha Mirza; LHR TP 0000This report has been completed in accordance with the requirements defined in the final semester syllabus of the Bachelor of Media & Communication Studio. This report covers my internship opportunity where I applied theoretical information learned in the classroom to professional practices during a 6-week internship period. The objective of this Report is to present an overview of Digital marketing, and how it's done in the real time to promote the brands on a larger scales as well as an exploration of the in-house applications, content strategies and marketing tactics used by Frame Hype LLP. There are multiple sections. The initial section of the report provides comprehensive information regarding the organization itself, its hierarchy and all of the key analyzed aspects, encompassing its specific objectives and inherent limits. The subsequent section encompasses an outline of the Digital Marketing aspects and the learnings that i obtained during my internship programme, The report also includes information regarding the theoretical understanding of fundamental concepts utilized in Digital Marketing by media houses, Also a comprehensive list of day to day tasks assigned and completed throughout the internship program duration. By engaging with this report, one can acquire practical understanding of Digital Marketing and its necessary elements. The lessons learned throughout the internship time have been thoroughly analyzed, and a set of recommendations has been described in the end of the report that studies the organization through a deep SWOT analysis.Item Exaalt Solution(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2021) Tayyiba Kiran; FA20-BMC-028; Maam Ayesha Mirza; LHR TP 0000This report is about my internship journey & my experiences within the agency. Exaalt Solution is a new born agency in the digital market. Their goal is to become a global organization which provide clients with innovative, creative and effective ideas. They have many competitors as it’s a digital marketing agency. As they are a new agency, they are still working on organization structure. But they main departments of agency are HR, Digital Marketing, & Graphic Design. I was part of this organization for 6 weeks as an internee. It was quite an amazing and informative time for me, as it was my first time working in an organization. I learned a lot, like tools of graphic design, post design, research, business proposal, event Calander, last but not the least post proposal. There are few work samples attached in the report which I worked on either of them is for skill test or for learning. Then there is a SWOT analysis of the organization and lastly the recommendation for the organization that how can they improve themselvesItem Marshmallow Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Fizza Naqvi; FA20-BMC-001; Mam Ayesha Mirza; LHR TP 0000Marshmallow Advertising Agency is a creative marketing firm specializing in innovative branding, digital marketing, and strategic communication solutions. The agency focuses on delivering visually engaging and customer-centric campaigns that help businesses enhance their market presence and connect effectively with their target audiences. By combining creativity with data-driven insights, Marshmallow Advertising Agency aims to build strong brand identities and drive measurable business growth across various industries.