Department of Media and Communication Studies

Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/22

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Subject: search.filters.subject.Digital Marketing

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    Frame Hype
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) LLP Amir Ameen; SP20-BMC-002; Ayesha Mirza; LHR TP 0000
    This report has been completed in accordance with the requirements defined in the final semester syllabus of the Bachelor of Media & Communication Studio. This report covers my internship opportunity where I applied theoretical information learned in the classroom to professional practices during a 6-week internship period. The objective of this Report is to present an overview of Digital marketing, and how it's done in the real time to promote the brands on a larger scales as well as an exploration of the in-house applications, content strategies and marketing tactics used by Frame Hype LLP. There are multiple sections. The initial section of the report provides comprehensive information regarding the organization itself, its hierarchy and all of the key analyzed aspects, encompassing its specific objectives and inherent limits. The subsequent section encompasses an outline of the Digital Marketing aspects and the learnings that i obtained during my internship programme, The report also includes information regarding the theoretical understanding of fundamental concepts utilized in Digital Marketing by media houses, Also a comprehensive list of day to day tasks assigned and completed throughout the internship program duration. By engaging with this report, one can acquire practical understanding of Digital Marketing and its necessary elements. The lessons learned throughout the internship time have been thoroughly analyzed, and a set of recommendations has been described in the end of the report that studies the organization through a deep SWOT analysis.
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    Exaalt Solution
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2021) Tayyiba Kiran; FA20-BMC-028; Maam Ayesha Mirza; LHR TP 0000
    This report is about my internship journey & my experiences within the agency. Exaalt Solution is a new born agency in the digital market. Their goal is to become a global organization which provide clients with innovative, creative and effective ideas. They have many competitors as it’s a digital marketing agency. As they are a new agency, they are still working on organization structure. But they main departments of agency are HR, Digital Marketing, & Graphic Design. I was part of this organization for 6 weeks as an internee. It was quite an amazing and informative time for me, as it was my first time working in an organization. I learned a lot, like tools of graphic design, post design, research, business proposal, event Calander, last but not the least post proposal. There are few work samples attached in the report which I worked on either of them is for skill test or for learning. Then there is a SWOT analysis of the organization and lastly the recommendation for the organization that how can they improve themselves
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    Marshmallow Advertising Agency
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Fizza Naqvi; FA20-BMC-001; Mam Ayesha Mirza; LHR TP 0000
    Marshmallow Advertising Agency is a creative marketing firm specializing in innovative branding, digital marketing, and strategic communication solutions. The agency focuses on delivering visually engaging and customer-centric campaigns that help businesses enhance their market presence and connect effectively with their target audiences. By combining creativity with data-driven insights, Marshmallow Advertising Agency aims to build strong brand identities and drive measurable business growth across various industries.