Department of Media and Communication Studies
Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/22
Browse
7 results
Search Results
Item Media Hub Productions(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Hafiz Talha; SP19-BMC-008; Mam Ayesha Mirza; LHR TP 0000In order to attain professional capability, it is important to combine both theoretical and practical approaches. Through attaining knowledge and honing skills, students are able to explore untested aspects of real life with confidence and power. As a part of my Media and Communication Studies degree, I undertook an internship at Media Hub Productions. This paper is a reflection of my primary hands-on experience. During my internship, I was fortunate enough to acquire priceless experience working in multiple departments at Media Hub Productions. I was fortunate to have the opportunity to work at the Media Hub. This was my first experience of being part of an organization. It took me a bit of time to adjust to the culture and environment, but with the assistance of my colleagues and supervisor, I adapted quickly. The regular staff meetings provided me with the necessary information. This report provides readers with an understanding of the history, mission, vision, office locations, main offices, and employee numbers of Media Hub Productions. It then outlines the department's activities and the tasks that I was assigned while interning there. The report begins with a summary of the Department's historyItem Undertaking(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) ABDULLAH NASEER; FA20-BMC-003; LHR TP 0000; Maam Ayesha MirzaExperience and Training Program at Discover Pakistan. It has been an incredible privilege for me to complete an internship at Discover Pakistan, the only HD television channel of Pakistan. In this report I share my experiences and the training received during a six-week period spanning 17th July 2023 and 31st August 2023. Also provided herein is an overview of Discover Pakistan which covers its organizational structure, departments, internship plan, acknowledgments program and training program. My reflective journals detail my daily tasks and schedule. In particular, they highlight working in different departments such as 3D modeling, VFX and environment design. Furthermore, this report details the production process for programs like 'The Morning Show' from pre-production through post-production stages. Working at Discover Pakistan has allowed me to expand my skills in areas like 3D modeling, VFX and environment design through hands-on experience. My mentor Asim Butt provided invaluable guidance regarding quality standards, workload management and other industry aspects. In addition to developing technical abilities, it was fascinating witnessing the collaborative work culture and pace of creative industry work environments. SWOT analysis highlights an organization's strengths, weaknesses, opportunities, and threats based on my observations. Critical analysis compares my theoretical knowledge with practical experience in the field; work samples have also been included as part of this analysis. Finally, recommendations were offered while summarizing key learnings, skills, and future plans.Item MARSHMALLOW(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Amna Malik; FA20-BMC-043; Maam Ayesha Mirza; LHR TP 0000This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.Item HUM NEWS NETWORK(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) NOOR UL AIN; SP20 BMC 009; Mam Ayesha Mirza; LHR TP 0000I have completed my 6 weeks’ internship at hum news. I wrote the swot analysis of the company, reflective journal, training program and acknowledgement. I have learned and experience reporting, NLE and assignment of the news report. Hum news is the Pakistan's biggest news source that provides fast and accurate news reports on a variety of subjects, including politics as a whole current events, business, athletics, and others. Hum News works hard to deliver factual and objective news reporting to its audience with a committed team of journalists and reporters. In order to keep viewers informed, the network also offers analysis from experts, interviews, and unique content. It is renowned for its deep examinations of recent developments, wide reporting, and timely alerts. The channel attempts to keep viewers up to date on the most recent events in Pakistan and elsewhere in the world. Hum News is a reliable provider of information with a crew of experienced reporters and cutting-edge technologies, and it works hard to uphold journalistic ethics. Hum News makes its readers aware and interested in everything from politics to societal concerns. it provides round-the-clock coverage of the news that keeps you informed on the most recent worldwide, regional, and local events. Hum News offers you a diverse spectrum of viewpoints on the economy, politics, and social problems, from current affairs to deep dives. Talk shows, films, and special programmes are also available on the channel and cover a range of interesting subjects. Hum News is dedicated to producing high-quality journalism and aims to provide its audience with reliable and unbiased reporting. It has following departments: • Sub-Editing Department • Nonlinear Editing Department • Copywriting Department • Reporting Department • Technical Department This organization has taught me a substantial amount of expertise and skills, and the practical application of those abilities has given me sufficient experience that allowed me to accomplish the goals I had for it. Since anchoring and becoming a journalist are my main interests.Item Interlink Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Tazeem Fatima; SP20-BMC-011; Mam Ayesha MirzaI write the summary of the report on the bases of internship and the activities, tasks and projects that I completed during my six-week internship. Interlink is a complete -service advertising agency that deals with brand building through personalized 360-degree communication solutions. I worked in all departments of agency to gain experience more and had to know how all department works and connection between them in agency. My future goal is advertising I want to work in advertising agency in future. It was necessary to work in advertising agency to gain experience about advertising. As an intern at Interlink Advertising Agency, I had the opportunity to be involved in a wide range of tasks and projects. From conducting market research to brainstorming creative ideas, my time at the agency was filled with valuable learning experiences. Firstly, I worked in the creative department to improve my writing skill. After that I worked in customer service I learned how this department to make connection between clients and agency. I worked in media department to know role media department in agency and then in the art department to learn skills like Photoshop, illustrator and content design. I worked in the digital department to learn the role of platforms like Facebook and Instagram in advertising agency. I worked in the production department to learn all types of production in advertising agency. I worked on a variety of projects, including coming up with slogans for SNGPL, FESCO, and the 14th August campaign. I was able to acquire all the skills I would need to pursue a career in advertising. In order to understand target audiences better, I worked on compiling data and examining consumer trends. We were able to create successful marketing strategies that connected with the target markets of our clients by having a thorough understanding of consumer preferences, behaviors, and needs. I also got the opportunity to help with the analysis of competitors. This required researching the methods and approaches that the rival businesses of our clients employed to spot openings and obtain an advantage over them. We created unique selling propositions that differentiate our clients in the market by examining the advantages and disadvantages of our clients' rivals. My internship also included some exciting brainstorming sessions. I got to work with the creative team to come up with creative concepts for marketing campaigns. We discussed various strategies to engage the target audience and bounced ideas off each other during these lively and creative sessions. Seeing how a straightforward concept could develop into a potent marketing strategy was incredibly motivating. My other task involved creating content for social media platforms. This required creating interesting and captivating content that spoke to the target audiences and complemented the brand identities of our clients. I discovered the value of visual communication and storytelling in grabbing social media users' attention, from creating captivating captions to creating eye-catching graphics. I helped the team with report and presentation preparation in addition to these duties. This required gathering information, arranging it, and designing eye-catching slides so that clients and stakeholders could understand our plans and outcomes. It was a fantastic chance for me to improve my presentation abilities and discover how to communicate ideas succinctly. Another enjoyable aspect of my internship was going to client meetings. I got to see how the agency dealt with clients, learn about their goals and needs, and participate in conversations. Observing how the agency developed trusting relationships with clients and collaborated to meet their marketing objectives was a valuable experience. Overall, I had a variety of responsibilities and growth opportunities during my time at Interlink Advertising Agency. I acquired useful abilities in content creation, creative thinking, market research, and client communication. It was an enriching experience that deepened my understanding of the advertising industry and prepared me for future endeavors in the field.Item Marshmallow Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Fizza Naqvi; FA20-BMC-001; Mam Ayesha Mirza; LHR TP 0000Marshmallow Advertising Agency is a creative marketing firm specializing in innovative branding, digital marketing, and strategic communication solutions. The agency focuses on delivering visually engaging and customer-centric campaigns that help businesses enhance their market presence and connect effectively with their target audiences. By combining creativity with data-driven insights, Marshmallow Advertising Agency aims to build strong brand identities and drive measurable business growth across various industries.Item Development and Validation of Executive Functioning Test Battery(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muskan Ismail; CIIT/FA23-RCP-012/LHR; Dr. Shameem Fatima; LHR TP 9721This report is about internship program in Pakistan Television Corporation starting from 23-07-2024 to 23-09-2024. This internship provide me an overview of how our media industry works. This report provides summary of what is my experience, and how it will groom my personality for future profession. I worked in newsroom for one month and in current affairs for next month. In first week I observed each and everything and learned how things were being done with great care. In next week I practice new stories, package scripts, Urdu typing practice in newsroom. I used to go with coverage team for as-live on weather coverage and practiced as-live. They also provided me editing knowledge and insights about the process how they on air the news in master control room. In this time period, I also learned news editing and filing software NIMS like how to file a news (slug, template, source, time, status, action,) while writing a story and how it interlinked with all branches of PTV. In 2nd month of internship I worked in current affair department. In this time I worked at different programs shooting including SMART WORLD, RABI-UL-AWAL Special program from 1st Rabi-ul-Awal to 12th, WEEKEND SPECIAL, THE SOCIETY, SAMAAJ SUDHAR, and SOCH VICHAR. In this time I focused on things like usage of proper light to enhance the image quality. In my view, I really liked the working style of organization the smooth working of preproduction, production and postproduction. The knowledge that I learned from this internship is really valuable for me and it will help me to fulfil my objectives.