Department of Media and Communication Studies

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Author: search.filters.author.Yahya AhmadSubject: search.filters.subject.Sp21

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    Discover Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Namira Khan; SP21-BMC-012; Yahya Ahmad; LHR TP 9930
    This report is a detailed document of my six weeks' internship tenure that I completed in the News Department of Discover Pakistan starting from 8th July, 2024 to 15th August, 2024. The report elucidates all my learnings, experiences, and the tasks or activities assigned to me that I performed throughout the span. Moreover, this report also provides a brief overview of the organization; it's history, it's purpose, motto and vision, the structural hierarchy, the departments, the offices, competitors and pretty much everything about Discover Pakistan. Also, this report will also include SWOT analysis and recommendations for the organization. I primarily worked in the News Department, however, I regularly visited some of the other departments including Digital Department and Creative Departments for the follow up of my tasks. During the first two weeks, I mostly did script writing and field reporting. I went to different sites including Liberty Chowk, Hafeez Centre and Amanah Mall to take voxpops of the people on the topics of my report which were later posted on Social Media page of Discover Pakistan. I was also assigned the task to be a part of promo shoot for the 8th mango festival arranged by Discover Pakistan in association with Agri-Tourism Development Corporation at Lahore Organic Village. Also, wrote a blog that was published in Pakistan Today which was basically a satirical article on politics of Pakistan. The rest 4 weeks were spent in the News Studio. I was trained as News internee for News casting under the supervision of senior news anchor, Mr. Haider Awan. Spent most of the time in practicing reading News from the teleprompter and also got auditioned for news casting, which was later approved and I got a job offer later by the same organization on the basis of that. The knowledge I gained and the skills I developed during my internship tenure added much value to my practical skills. I not only polished my previously existing writing and reporting skills, but also got to discover new skills and opportunities of anchoring which has been a huge milestone for me. Overall, the experience at Discover Pakistan was one of a kind and I'm pleased to learn so much from this organization.
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    Message Communications
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Anum Khan; SP21-BMC-015/; Yahya Ahmad; LHR TP 9931
    This report explains my internship in the creative department at Message Communications. The objective of my internship was to acquire practical experience in the sector, enabling me to apply my academic knowledge of media and communication. During my internship, I utilized my creative writing talents on various projects and client campaigns, developed campaigns, formulated social media strategies, and conducted content analytics. During my internship, I was accountable for various responsibilities, and this report includes them all comprehensively. Participating in real-time brainstorming sessions for new initiatives, multiple strategies and calls to action, and creating material for existing social media campaigns are integral components of the job description. My most significant assignments to date include developing creative content for a skincare brand's campaign and the August 14th promotions, contributing to competition’s content for Arshad Nadeem. I proofread a CBD documentary and evaluated a client's website to provide enhancements to the content approach. One of my principal objectives in undertaking this internship was to have a deeper understanding of the procedures involved in creating advertisements and formulating social media marketing strategies. Proficiency in transforming innovative ideas into well-structured advertising campaigns was essential for engaging the target market. Through the completion of many assignments, I refined my skills in campaign execution and generated more appealing and engaging content. The major purpose of this report is to present proof of my contributions to the creative and technical dimensions of content development across various mediums. This include content development across many media, process observation in audio and video production, and brand positioning strategy discussions. My practical skills and insights are delineated in each section of the report through the application of these experiences. My internship provided me with a comprehensive overview of the creative industry. The information and experience I have acquired in content development, campaign strategy, and social media algorithms ‘observations enhance my academic learning and prepare me for future success in the media and communication sectors