Department of Media and Communication Studies
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Item Marshmallow Advertising agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Zeba Maqsood; CIIT/SP21-BMC-028/LHR; Mr. Yahya Ahmad; LHR TP 9971This report gives an overview of my six-week internship at Marshmallow Advertising Agency in Lahore, a full-service agency that works with international clients. My time at Marshmallow was a valuable learning experience. In this report, I will share what I learned and experienced during these six weeks. The report includes a detailed overview of Marshmallow, the company’s structure, the internship schedule, acknowledgements, and the training I received. I spend the first week observing and understanding all that goes on department. After observation, I closely worked with social media executive Mr. Muzzamil who helped me to understand the basics on how to create a content calendar for any organization or product launch. After this, I made a content calendar of Iffat Anwar Medical Complex. After that I learn how to pitch a client. In this I learnt different tactics like how to present, conduct SWOT Analysis and how to analyse your competitors which help you in pitching your client. In addition, the report contains reflective journals, a SWOT analysis, and an overview of Marshmallow’s in-house production process. The reflective journal includes my daily tasks and routine. I also discussed the company’s core values, goals, vision, competitors, and introduced the production department. During my internship, I gained a solid understanding of the production process and was able to apply the knowledge I had gained from my studies to real-world media industry situations. To enhance the report, I have included samples of my work at the end and added recommendations to help avoid challenges in the futureItem Paigham TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Hamza Hussain; CIIT/SP21-BMC-027/LHR; Mr. Yahya Ahmad; LHT TP 9970This report presents an overview of my internship experience as an Assistant Producer at Paigham TV, a notable Islamic educational television network that broadcasts in Urdu and Pashto. Paigham TV was launched in 2011 with the assistance of Imam Kaaba Sheikh Abdul Rahman Al Sudais with the prime objective of conveying the message of Islam to people of the world with bias for any particular religion. Its programming includes religious education and Issues related to the union of Muslims; The channel is available in more than sixty-five countries and recently introduced Paigham TV UK. During my internship I took part in organization of elements involved in the production stage. Some of the foremost duties I performed in the position were handling cameras during live and recorded transmission and making sure programs had good video quality. I also performed outlines of panel handling, which involved supervising transition and feeds for continuous broadcasting. Setting up of lights was another area of my activity during the filming; I was changing the studio and external lighting to the best conditions possible. Beside these achievement, I was responsible for the voice overs in several programs that involved audio modulation as well as script analyzing and reading. I also did video editing where I compiled a video, fix it with the relevant software, include necessary graphics and then make sure that the final video was up to the standards of the channel. I consider that through this internship I had collected full knowledge of television production practices within the religious broadcasting environment. I managed to my technical skills in operating cameras, arranging the lights, controlling the panels, as well as my voice over, and editing videos.Item Internship Report Future Vision Advertising(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muhammad Salman Hussain (CIIT/FA21-BMC-018/LHR); Mr. Yahya Ahmad; LHR TP 9964Basically, the study calculates for the first time how the real world would communicate with a learner like me. Mostly we rely in experience and so those with experience are so much better and more preferable in their field. The study gives students a chance to discover and explore how they can make a difference. As a result, they will be able to begin new concepts and ideas, and these will innovate the industry. The research behind this study was about what it is like working as an intern at Future Visions Advertising. The study covers all aspect of news making including OC/VO, editing and caption writing. In the analysis, the tasks being performed in the corporation as well as the command and briefs issued on each desk are included. The report would also distinguish between what students learn practicably and what they study theoretically at the university. The following report contains the history of the whole organization and the vision of this organization followed by its organization’s hierarchy structure. The report discusses all the departments which come within this branch. Future vision advertising is big in traditional and digital marketing techniques. The agency has a proven track record of producing successful campaigns that keep customers informed about the new consumer behaviors and latest market trends. One of its major strengths is its dedication to providing wide range advertising solutions. One further noteworthy aspect is that the Future Vision Advertising offers its work of a very high quality. From the diversified material it creates across multiple platforms it demonstrates how it values creativity and innovation. Having such high advertising standards to speak about is important to establish and maintain client trust.Item INTERNSHIP REPORT Urdu Point(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muhammad Hassan Yaqoob (SP21-BMC-026); Mr. Yahya Ahmad; LHR TP 9969Urdu Point is an Urdu-language web portal in Pakistan, launched on 14 August 2000. As of April 2016, it ranked as the 6th most visited website in Pakistan and held a global rank of 1045 (April 2016). Urdu Point has partnered with digital media company Ziff Davis, a division of J2 Global, to introduce Mashable Pakistan, offering content in both Urdu and English. Additionally, Urdu Point is available for free through Internet.org (now freebasics.com), a service initiated by Facebook in Pakistan. In 2019, Urdu Point became the official digital media partner of the Multan Sultans for the fourth season of the Pakistan Super League. In 2020, Urdu Point’s YouTube channel boasted over 8 million active subscribersItem PAKISTAN TELEVISION LAHORE (PTV)(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M Amir Nawaz; CIIT/SP21-BMC-011/LHR; Mr. Yahya Ahmad; LHR TP 0000This report is about internship program in Pakistan Television Corporation starting from 23-07-2024 to 23-09-2024. This internship provide me an overview of how our media industry works. This report provides summary of what is my experience, and how it will groom my personality for future profession. I worked in newsroom for one month and in current affairs for next month. In first week I observed each and everything and learned how things were being done with great care. In next week I practice new stories, package scripts, Urdu typing practice in newsroom. I used to go with coverage team for as-live on weather coverage and practiced as-live. They also provided me editing knowledge and insights about the process how they on air the news in master control room. In this time period, I also learned news editing and filing software NIMS like how to file a news (slug, template, source, time, status, action,) while writing a story and how it interlinked with all branches of PTV. In 2nd month of internship I worked in current affair department. In this time I worked at different programs shooting including SMART WORLD, RABI-UL-AWAL Special program from 1st Rabi-ul-Awal to 12th, WEEKEND SPECIAL, THE SOCIETY, SAMAAJ SUDHAR, and SOCH VICHAR. In this time I focused on things like usage of proper light to enhance the image quality. In my view, I really liked the working style of organization the smooth working of preproduction, production and postproduction. The knowledge that I learned from this internship is really valuable for me and it will help me to fulfil my objectives.Item PTV Multan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Alina Ali; SP21-BMC-002; Mr. Yahya Ahmad; LHR TP 9927PTV Multan (July 29th 2024 - September 7th, 2024) in this report i have write down about my internship period and mention the things i have learned through my internship. This experience will help me in future as well. I got training in the news and the production department the news department worked 24/7. I learned about the department's inner workings, activities, and importance within the organization. During my internship, I observed news production, report creation, and employee responsibilities. Learned news writing, reporting, anchoring, and scriptwriting techniques. Gained hands-on experience with Adobe Premiere for editing. Developed voiceover skills and understanding of media programs. Participated in news reading and anchoring. My internship provided Practical understanding of professional media practices. Appreciation for smooth channel management and its motto projecting Pakistan's positive image. Enhanced skills in reporting, anchoring, script writing, and editing. I successfully created a package on the plantation campaign which was broadcasted on PTV and PTV Multan. This internship exceeded my expectations, providing comprehensive knowledge and practical experience. I developed essential skills, built confidence, and gained industry insights, paving the way for a successful media career