Department of Media and Communication Studies

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Author: search.filters.author.LHR TP 0000Subject: search.filters.subject.Media and Communication Studies

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    HUM NEWS NETWORK
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) NOOR UL AIN; SP20 BMC 009; Mam Ayesha Mirza; LHR TP 0000
    I have completed my 6 weeks’ internship at hum news. I wrote the swot analysis of the company, reflective journal, training program and acknowledgement. I have learned and experience reporting, NLE and assignment of the news report. Hum news is the Pakistan's biggest news source that provides fast and accurate news reports on a variety of subjects, including politics as a whole current events, business, athletics, and others. Hum News works hard to deliver factual and objective news reporting to its audience with a committed team of journalists and reporters. In order to keep viewers informed, the network also offers analysis from experts, interviews, and unique content. It is renowned for its deep examinations of recent developments, wide reporting, and timely alerts. The channel attempts to keep viewers up to date on the most recent events in Pakistan and elsewhere in the world. Hum News is a reliable provider of information with a crew of experienced reporters and cutting-edge technologies, and it works hard to uphold journalistic ethics. Hum News makes its readers aware and interested in everything from politics to societal concerns. it provides round-the-clock coverage of the news that keeps you informed on the most recent worldwide, regional, and local events. Hum News offers you a diverse spectrum of viewpoints on the economy, politics, and social problems, from current affairs to deep dives. Talk shows, films, and special programmes are also available on the channel and cover a range of interesting subjects. Hum News is dedicated to producing high-quality journalism and aims to provide its audience with reliable and unbiased reporting. It has following departments: • Sub-Editing Department • Nonlinear Editing Department • Copywriting Department • Reporting Department • Technical Department This organization has taught me a substantial amount of expertise and skills, and the practical application of those abilities has given me sufficient experience that allowed me to accomplish the goals I had for it. Since anchoring and becoming a journalist are my main interests.
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    Marshmallow Advertising Agency
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Fizza Naqvi; FA20-BMC-001; Mam Ayesha Mirza; LHR TP 0000
    Marshmallow Advertising Agency is a creative marketing firm specializing in innovative branding, digital marketing, and strategic communication solutions. The agency focuses on delivering visually engaging and customer-centric campaigns that help businesses enhance their market presence and connect effectively with their target audiences. By combining creativity with data-driven insights, Marshmallow Advertising Agency aims to build strong brand identities and drive measurable business growth across various industries.
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    PAKISTAN TELEVISION LAHORE (PTV)
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M Amir Nawaz; CIIT/SP21-BMC-011/LHR; Mr. Yahya Ahmad; LHR TP 0000
    This report is about internship program in Pakistan Television Corporation starting from 23-07-2024 to 23-09-2024. This internship provide me an overview of how our media industry works. This report provides summary of what is my experience, and how it will groom my personality for future profession. I worked in newsroom for one month and in current affairs for next month. In first week I observed each and everything and learned how things were being done with great care. In next week I practice new stories, package scripts, Urdu typing practice in newsroom. I used to go with coverage team for as-live on weather coverage and practiced as-live. They also provided me editing knowledge and insights about the process how they on air the news in master control room. In this time period, I also learned news editing and filing software NIMS like how to file a news (slug, template, source, time, status, action,) while writing a story and how it interlinked with all branches of PTV. In 2nd month of internship I worked in current affair department. In this time I worked at different programs shooting including SMART WORLD, RABI-UL-AWAL Special program from 1st Rabi-ul-Awal to 12th, WEEKEND SPECIAL, THE SOCIETY, SAMAAJ SUDHAR, and SOCH VICHAR. In this time I focused on things like usage of proper light to enhance the image quality. In my view, I really liked the working style of organization the smooth working of preproduction, production and postproduction. The knowledge that I learned from this internship is really valuable for me and it will help me to fulfil my objectives.