Department of Media and Communication Studies
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Item DISCOVER PAKISTAN UHD TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Khubaib Rizwan; SP20-BMC-028; LHR TP 0000During my internship with Lahore Carpets Manufacturing Company, I had the privilege of actively contributing to our marketing efforts, assisting in various key responsibilities. Firstly, I was responsible for conducting market research to identify emerging trends and consumer preferences within the carpet industry. This involved analysing market data, competitor strategies, and customer feedback to inform our product development and marketing strategies. Additionally, I played a pivotal role in managing our social media presence, creating engaging content, and implementing targeted advertising campaigns to enhance our online visibility and reach a wider audience. Furthermore, I had the opportunity to collaborate with our sales team to develop and implement effective sales strategies, helping us expand our customer base and increase revenue. I also assisted in organizing promotional events and trade shows, where I was responsible for coordinating logistics and ensuring our brand was represented effectively. Overall, my internship at Lahore Carpets Manufacturing Company provided me with valuable hands-on experience in marketing, helping me develop essential skills in market analysis, content creation, and customer engagement, all of which have been instrumental in contributing to the company's growth and success.Item Lahore Carpets Manufacturing Co(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Khubaib Rizwan; SP20-BMC-028; LHR TP 0000During my internship with Lahore Carpets Manufacturing Company, I had the privilege of actively contributing to our marketing efforts, assisting in various key responsibilities. Firstly, I was responsible for conducting market research to identify emerging trends and consumer preferences within the carpet industry. This involved analysing market data, competitor strategies, and customer feedback to inform our product development and marketing strategies. Additionally, I played a pivotal role in managing our social media presence, creating engaging content, and implementing targeted advertising campaigns to enhance our online visibility and reach a wider audience. Furthermore, I had the opportunity to collaborate with our sales team to develop and implement effective sales strategies, helping us expand our customer base and increase revenue. I also assisted in organizing promotional events and trade shows, where I was responsible for coordinating logistics and ensuring our brand was represented effectively. Overall, my internship at Lahore Carpets Manufacturing Company provided me with valuable hands-on experience in marketing, helping me develop essential skills in market analysis, content creation, and customer engagement, all of which have been instrumental in contributing to the company's growth and success.