Department of Media and Communication Studies

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    Future Vision Advertising Agency
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Laiba Ahmed; CIIT/SP21-BMC-020/LHR; Mr.Yahya Ishtiaq; LHR TP 9935
    The executive summary consists of a concise information of all of my activities and The organizational structure of the agency I completed my internship in, it tells about the sector, the work ethics and my job their as an internee. During my 6- weeks Internship at future vision advertising located at 82-B Garden block Garden town lahore I got the chance to explore the creative department completely and learn how the work goes on behind the making of any advertisements. Which is also the production house named MMN productions lead by Mr.Malik Azhar who is also a managing director of Special Tv .Mmn films has worked with various brands and companies of Pakistan we often see the advertisements for on our television. The brands are listed below • Faiza beauty cream • Green international university • Tara Rice seed • Sun crop group • Noor gold urgent facial • Black rose hair colour • Metro shoes • Al khidmat foundation Besides the local companies Mmn films has also produced advertisements for various reputable political organizations which includes jammat e Islami and the current Government of Pakistan. In the first few days I was asked to shadow the employees ,I worked with copy writers, marketing strategists and designers on various projects to enhance my writing skills, learned idea generation and how to present an idea to the client, I was working with real time government organizations such as WAPDA, and Cm Punjab solar program as well as generated ideas for a campaign of cakes and bakes. Where I had to brainstorm ideas with other content writers and devise an idea that would suit the brand and will be impactful for their target audience. At first I was told to see the work and observe how the agency operates, I was initially sent to the news department where I had to observe a senior anchor Ms Saniya Bukhari, so, I stayed there and learned how the news department work. I also got to learn a handful of insights from the news channel which they are running along with the Agency the name of the channel is Special TV where I spent the first two weeks of my internship and learned about news rooms, camera handling in the news room and what goes on in the control panel room, how to welcome a guest, coming up with a script at the present moment and ready to take any action required immediately if something goes wrong I was assigned to create tickers for news and also record the voice overs for it. And worked with the editors and learned editing on adobe premiere, as well as posting the content on social media handles. Future vision advertising is a vast agency with having an in house production As well as a news channel that makes it stands out as one of the most credible and long standing agencies of Lahore.