Department of English
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Item The Mediatised Identity of Pakistani Women: A Chronological Multimodal Discourse Analysis(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2018) Maida Sarwar; Sp16- MSENG-003; Dr. Mudassar Mahmood Ahmad; LHR TP 4847The previous seemingly-feeble media which only mirrored the sociological and cultural activities is able to mould and bestow meaning to them in existing times. Thus conceiving a process known as mediatization. This marvel of mediatization leads to the transformation of stereotypical representation of Pakistani women into mediatised identities influencing the females to chase alternative identities. To carry out an investigation of how these identities are shaped through media and in what ways the females are enticed to pursue the alternative roles, is the key objective of this study. 18 Pakistani television advertisements, both time-worn and contemporary juxtaposed, which enact these multi-semiotic representations of women, are analysed and interpreted with regard to multimodal social semiotic approach devised by Kress and Van Leeuwen (2006). Interpretation of verbal semiotic resources aligned with visual ones i.e., representational, interactional and compositional indicate how these meaning-making resources produce and impact the socially-constructed identitiesItem Meaning Potential in Semiotic Remediations: Understanding Comprehension Prospects Through Multimodal Discourse Analysis(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2017) Hira Saleem Khan; SP16-REL-006; Dr. Mudassar Mahmood Ahmad; LHR TP 4841The digital era ascertain the emergence of multimodal studies that lend an immense potential to the viewers to generate synergistic meanings from multitude of semiotic resources infused together. By virtue of multimodal remediated texts, the meanings and comprehension process can rekindle the prior mental concepts into a new dimension owing to ensembles and visual affordance it employs. Therefore, the study aims to analyze the tendency of remediated text in multiplying the meanings and upgrading the understanding of an older text refashioned into a new medium. For this purpose, the study is designed in two phases. The first phase is a preliminary analysis of an adapted film Pride and Prejudice which is examined through metafunctional approach of multimodal discourse analysis while the second phase encompasses three participants to explore their comprehension process through qualitative methods i.e. verbal protocols (Concurrent and Retrospective) and Semi-Structured Interviews. The results imply that remediated text supplied a holistic perspective of an artifact and it added to the comprehensive meanings of the narrative. It was also found that multimodal text has enriched participants’ comprehension about the narrative as it reinforced their critical understanding of the contentItem Patterning through Linguistic Posterity: A Socio Cognitive Discourse Analysis of Bhutto’s Political Rhetoric(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2017) Syeda Rida Zahara Naqvi; Sp16- MSENG-004; Dr. Mudassar Mahmood Ahmad; LHR TP 4846The present research study has been conducted on six political speeches of three political leaders of the same family namely Zulfiqar Ali Bhutto, Benazir Bhutto and scion of their legacy Bilawal Bhutto to examine how political leaders of same party have propagated their ideologies using linguistic strategies. It is imperative to investigate language as an instrument used by these politicians to persuade their public with assertion of power or power abuse. This study will also endeavour to explore rhetorical and ideological changes over the period of three generations. To investigate the discourse critically and to appraise the ideological foundation of political speeches socio-cognitive approach to CDA has been adopted to analyze and interpret the underlying ideological structure of discourse with reference to Van Dijk socio cognitive discourse theory (1993) and macro level structural arrangement, communicative situations and linguistic ideological structures like meaning, polarization, verbose style, emotive nuance, presuppositions and implication identification, and parallelism. The study revealed the ways in which political leaders exploit the power given by people and control the minds of people by manipulating discourse. The research finding guide that Zulfiqar Ali Bhutto delivered his speech as microcosm of the nation. No other leader of Pakistan had used such emotive and diplomatic discourse to persuade his nation. It was Bhutto’s rhetorical style which had made him alive in hearts of his followers. Benazir Bhutto the daughter of zulfiqar Ali Bhutto idealized her father and Bilawal Bhutto do not construct his identity completely subservient to Bhutto dynasty. Benazir criticizes Zia for her father’s hanging and Bilawal criticized Pervaiz Musharraf for her mother’s assassination. Finding revealed through discourse analysis that power validates and affirms itself in possible dimensions which continue fluctuating though in specific variety of orbits such as control, ideology, language, and society. Persuasion is just to gain power, to surpass, dominate, to prevail, and to stand out of all. They have confidently conveyed with them the insignia of their part at public stage. From structural, thematic, and discursive points political leaders have been found using persuasive devices.