Browsing by Author "Waheed Abbas"

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    New Product Development Plan for TAPAL Tea Pvt Ltd
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Waheed Abbas; SP22-RBA-006; Muhammad Bilal Javed
    Increase Market Share of TAPAL The primary objective of this project is to increase the market share of TAPAL in beverage industry of Pakistan. This will be achieved through various strategies. We will focus on Product differentiation to achieve this goal by offering a unique flavor and blends that will set us apart from the competitors through market research regarding consumers preferences and aligning the product accordingly. We will also use multiple channels such as social media, television, outdoor advertising and celebrity endorsements to create awareness of our new product. The availability of the product will be ensured by using already established strong distribution network of TAPAL
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    Toxic Comment Classification of Roman Urdu Text
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2019) Waheed Abbas; FA17-RCS-013; LHR TP 5624; Dr. Rao Muhammad Adeel Nawab
    We are living in an era of technology where most of us have easy access to the inter net. Due to internet bloom, the use of social media and discussion forum, in particular for communication, increase tremendously in recent years. But this advancement also opens doors for trolls who poison these social media and forums by their abusive behav ior toward others. Detection of toxic language online is becoming an important issue in recent years. A toxic comment is defined as rude, unreasonable, or disrespectful com ments which likely to make you leave a conversation. Current methods for handling toxicity online are often heavily dependent on manual moderation, and not scalable enough to handle growing users day by day. In this thesis, we investigated the problem of toxic language detection for Roman Urdu (transliteration of Urdu in English) text because Roman Urdu is widely used to communicate online in Pakistani and Indian community. Various work has been done to detect toxicity in the English language, but due to unavailability of large Roman Urdu corpora, there is no work done so far in Roman Urdu. The aim of this thesis work is two folds: first is to develop large scale corpus for detection of toxic language in Roman Urdu, second is to apply different proven classical machine learning and state-of-the-art deep learning methods on the developed corpus. In the first step, we collected data from the YouTube comment section to develop Roman Urdu corpus. The final corpus consists of 10,863 unique comments where we have 5,887 toxic and 4,976 non-toxic comments. We performed manual annotation of corpus and got it reviewed from another annotator. We applied proven classical ma chine learning algorithms like Logistic Regression, K-Nearest Neighbors, Naive Bayes, Random Forest, Support Vector Machine and Multi-layer Perceptron along with state of-the-art deep learning methods like Long Short-Term Memory, Bidirectional Long Short-Term Memory, and Convolutional Neural Networks. Best results obtained from Random Forest with character 4-gram (Accuracy = 0.964, Precision = 0.980, Recall = 0.953, F1 = 0.966).