Browsing by Author "Tooba Haider CIIT/FA23-RBA-031/LHR"

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    The Impact of Digital Servicescapes on Consumer Behaviour
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Tooba Haider CIIT/FA23-RBA-031/LHR; Mr. Muhammad Bilal Javed; LHR TP 9808
    For a long time, customers made purchases of goods and services over the phone or in stores. By the end of the 20th century, online shopping had emerged as a significant modern marketing platform for business environments. As an outcome, businesses realized how important it is to draw clients to the Internet; one aspect of this is the user interface. From the standpoint of promotional activities, the e-servicescape is a crucial notion that influences customer encounters, and it is closely tied to the subject matter known as servicescape. The idea of an e-servicescape was created and acquired popularity in response to the expanding trade of products and services provided