Browsing by Author "Tahira Umair"

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The Impact Of Celebrity Endorsement On Brand Usage In Telecom Sector
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Ahmad Shikeb; Fa16-Bba-418; Tahira Umair; LHR TP 6665
The telecom sector of Pakistan is a major sector of economy, because Pakistan is having a large number of subscribers. The objective of telecom industry is to improve services to the customers. The services of telecom industry include accessibility of connectivity (broadband and cellular network) to remote areas and provide packages at affordable prices. In Pakistan telecommunication sector, the transnational investors are directly contributing into the economy by FDI. At national level Pakistan hay PTCL and a regulating body PTA: Pakistan Telecommunication Authority. The telecommunication sector has many opportunities for growth with the increasing scope of ecommerce in Pakistan and there are some challenges associated with this sector too due to flaws of digital infrastructure and low digital literacy. This paper aims to explore the importance of telecom sector, and how its impacting by celebrity endorsement.
The Impact Of Celebrity Endorsement On Brand Usage In Telecom Sector
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Ahmad Shikeb; Fa16-Bba-418; Tahira Umair; LHR TP 6665
The telecom sector of Pakistan is a major sector of economy, because Pakistan is having a large number of subscribers. The objective of telecom industry is to improve services to the customers. The services of telecom industry include accessibility of connectivity (broadband and cellular network) to remote areas and provide packages at affordable prices. In Pakistan telecommunication sector, the transnational investors are directly contributing into the economy by FDI. At national level Pakistan hay PTCL and a regulating body PTA: Pakistan Telecommunication Authority. The telecommunication sector has many opportunities for growth with the increasing scope of ecommerce in Pakistan and there are some challenges associated with this sector too due to flaws of digital infrastructure and low digital literacy. This paper aims to explore the importance of telecom sector, and how its impacting by celebrity endorsement.
The Influence of Fake news on consumer behavior: An analysis of social media platform in Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Ayesha Saleem; CIIT/FA23-RBA-026/LHR; Tahira Umair; LHR TP 9617
The topic of this project is The Influence of Fake News on Consumers: An analysis of social media platforms in Pakistan. Therefore, this project clearly defines the influence of fake news on consumer behavior and the analysis of social media platforms in Pakistan. As in Pakistan fake news on social media platforms the problem and people spend a lot of time using smart devices especially generation Z due to which the expansion of fake news o misleading information is very easy and fast. Similarly, the brands face a problem by the changed behavior of the consumers. The main objective of my project is to investigate the level of fake news in shaping the consumer trust and his willingness to pay, and to determine the impact with the long-term role played by fake news in relation to brand recognition and overall customer satisfaction and also to identify what measures business take to lower the impact of misleading information. However, to understand this study data was collected from the generation Z and a survey questionnaire was designed on google forms to get their views related to this problem and all the data was quantitative. The key finding of this project is this that the fake news has a negative effect on the consumer behavior and consumer distrust the brand about which they hear fake news and intend to switch that brand. So fake news can leave a long-term effect on the consumers behavior. Therefore, we can overcome this problem by building strong trust with consumers and communicate with the consumers so that they fake news cannot harm their image.
The Influence of Fake news on consumer behavior: An analysis of social media platform in Pakistan
(Library Information Services, CUI Lahore, 2024) Ayesha Saleem; FA23-RBA-026; Tahira Umair
The topic of this project is The Influence of Fake News on Consumers: An analysis of social media platforms in Pakistan. Therefore, this project clearly defines the influence of fake news on consumer behavior and the analysis of social media platforms in Pakistan. As in Pakistan fake news on social media platforms the problem and people spend a lot of time using smart devices especially generation Z due to which the expansion of fake news o misleading information is very easy and fast. Similarly, the brands face a problem by the changed behavior of the consumers. The main objective of my project is to investigate the level of fake news in shaping the consumer trust and his willingness to pay, and to determine the impact with the long-term role played by fake news in relation to brand recognition and overall customer satisfaction and also to identify what measures business take to lower the impact of misleading information. However, to understand this study data was collected from the generation Z and a survey questionnaire was designed on google forms to get their views related to this problem and all the data was quantitative. The key finding of this project is this that the fake news has a negative effect on the consumer behavior and consumer distrust the brand about which they hear fake news and intend to switch that brand. So fake news can leave a long-term effect on the consumers behavior. Therefore, we can overcome this problem by building strong trust with consumers and communicate with the consumers so that they fake news cannot harm their image.