Browsing by Author "Syed Ardil Abbas Zaidi"

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    Intership report on Shah Trading Corporation
    (Library Information Services, CUI Lahore, 2023) Ms. Kanwal Bilal; Syed Ardil Abbas Zaidi; CIIT/SP20-BBA-093/LHR
    Shah Trading Corporation, renowned for its enduring commitment to quality and trust over 38 years, stands as a distinguished importer and distributor. Specializing in a diverse product range, including Alphakill Alphamost 10SC, Alphakill Mostyn SRD 13, Vipona Fipronill 25 EC, Brobait Anticoagulant Roadenticide Wax Blocks, and innovative Vehicle Mountable Fog Generators, the company continues to excel in the field. During a six-week internship in the capacity of a Social Media Marketing Intern, my primary responsibilities included orchestrating targeted advertising campaigns on Instagram and Facebook. The objective was not only to showcase the diverse product line but also to engage customers effectively through promotional messaging strategies. The internship embraced a dynamic approach, emphasizing the integration of social media platforms as potent tools for brand promotion and audience engagement. By strategically running ads, the focus was on elevating brand visibility and fostering a connection with the target audience. Key tasks encompassed the creation and execution of compelling campaigns, designed to highlight the unique features and benefits of Shah Trading Corporation's product portfolio. Additionally, the internship involved the implementation of promotional messaging tactics, aimed at building rapport with customers and creating a lasting brand impression. The impact of the social media marketing initiatives was measured through key performance indicators, assessing metrics such as reach, engagement, and conversion rates. The results demonstrated a positive trend, showcasing increased brand awareness and interaction across digital platforms.