Browsing by Author "Sadaf Ehsan"

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COVID-19 AND THE WORLD OF DIGITAL MARKETING
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Ahmad Tahir; FA17-BBA-025; Sadaf Ehsan; LHR TP 6682
This paper aims to investigate that how covid-19 impacted the business firms and how the firms responded to it. COVID-19 disturbed every single individual and every single operation happening in this world. It happened for the very first time in a history when more than half of the countries including developed and underdeveloped countries are wrapped with lock down. It also affected the business firms, changed their marketing strategies and at this point the digital marketing got a huge respect. Consumers stayed at home to prevent from disease and shifted towards online shopping which they use to do in a traditional way. Dozens of the firm are bankrupted and lost their worth because they didn’t adopt the digital marketing and on other hand, the firms who timely adopted digital marketing are in a leading position now. Now, most of the firms are struggling just for the sake of survival in a market.
COVID-19 IMPACT ON STUDENT’S EDUCATION
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Mehr-u-Nisa; FA17-BBA-026; Sadaf Ehsan; LHR TP 6673
The closure of the school, colleges, universities and other learning institutions to prevent the spread of the COVID-19 has affected the world at various factors including the education system of the world. With the time many institutions has adopted the online learning method and almost every educational institution is shifting towards the remote/online learning but they are many contributing factors that are related to it like the well-being of a student, their mental health, the burden, etc. This may affect the quality of the online learning or performance of the teacher/student. The purpose of the study is to explore and describe the concerns of the students, parents, teachers which are due to this social isolation perspective and opportunities and recommendation through which we can make the online learning a better place for the students and the teachers so that they can still be befitted from this new learning method.
Impact of green marketing and environmental awareness on consumer behavior
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Maha Khan; FA17-BBA-032; Sadaf Ehsan; LHR TP 6774
The purpose for this research is to analyze empirically how environmental awareness and green marketing impacts the consumer buying behavior. the model is tested based on the online survey results of 26 individual customers from Lahore city using SPSS. The findings of the research illustrate that environmental awareness and green marketing both influences customers buying behavior. In order for companies to influence consumers to buy their products, must market themselves as eco-friendly. Pakistani has a high demand of eco friendly products. Companies use opinion leaders to associate themselves as eco-friendly products.
LTN (LEO TELEVISION NETWORK)
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Attiqa Abid; CIIT/DDP-FA14-BBA-038/LHR; Sadaf Ehsan; LHR TP 6896
This report is about my internship program in a media company named LEO Communications. It is a private limited company. They have two branch offices one in Karachi and one in Islamabad. The head office is in Lahore. This company runs media channels named Filmazia, Filmworld, Filmax and Aruj TV. The reason I chose this organization was that I was always interested in media studies and getting experience in this field. In this report, I have discussed about my experience in this company and every major aspect of the organization, which I have observed and perceived during my internship program. In this report, I have mentioned the detail about the organization right from its incorporation to the current position. The processes, policies and procedures of the organization are also discussed in detail.