Browsing by Author "SP20-BAF-013"

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    MCB Pattoki
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Shanzay Kanwal; SP20-BAF-013; Nayyer Butt
    MCB bank as the leading bank in Pakistan pursue different strategies to satisfy their customers, to build sustainable growth and resource mobilization. The strategies that MCB follows are market penetration, development, international diversification, and digital transformation. Proactively addressing challenges, MCB has come up with new products while exploiting opportunities by intensifying awareness and by focusing on products offering such as insurance products. To sustain competitiveness MCB handling weaknesses such an overstaffing loses foreign customers by applying expanding strategies MCB would be able to attract a large customer base in the foreign market. As internee at MCB bank, at Allama Iqbal Road, Pattoki, district Kasur. During my forty-two days internship at MCB bank I learned a lot. As MCB is one of the huge commercial banks it offers its customers diversified products from personal to corporate level. In this report I have discussed all the background, objectives, mission, vision of the MCB and glorified history of MCB as it has an imperative significance in the history of the banking sector. As well as background analysis is also mentioned. I have also shed light on the organizational structures of the MCB. Have performed its SWOT analysis so you can access where MCB is lagging and where it is leading.