Browsing by Author "SP17-BBA-105"

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    Strategic Marketing Analysis of BERGER Paints Ltd.
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Rana Hamza Arif; SP17-BBA-105; Dr. Rashid Wahid Qureshi; LHR TP 6628
    This project is all about the complete Strategic alignment analysis for BERGER PAINTS LTD. The purpose of this project is to compare the industrial practices with Berger’s practices. In this project, we will make comprehensive analysis for BERGER which will be based on following steps: 1. Industrial Analysis 2. Company Analysis 3. Strategic Alignment The brief study of above stated steps will provide us the final result which will be concluding that either Berger Paints is strategically aligned or not, if not than what have to be done for alignment.