Browsing by Author "SP17-BBA-067"

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    Impact of Social Media Marketing Platforms on Consumer Perception among different Industries through E-commerce
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Hudabia Faisal; SP17-BBA-067; Tahir Aziz Khan; LHR TP 6676
    The research paper has been designed to study the impact of social media and its marketing platforms on clothing industry and food industry through the use of e-commerce. Currently, no study has been done related to the topic so it was found necessary to conduct this research. The study would prove helpful for the researchers. This study will have a detailed qualitative analysis of how this trend of social media platforms and their marketing has taken a lead role in developing the various industries through the use of e-commerce techniques. It will also be covering the area of clothing industry and fast-food industry and how social media and e-commerce plays a significant role in it.