Browsing by Author "SP17-BBA-054"

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    IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER BUYING BEHAVIOR
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) HAFIZ ABDUL HAYE BAKHTIA; SP17-BBA-054; Namrah Ashraf; LHR TP 6797
    The aim of this chapter is to give comprehensive and detailed background of the study which is abstracted from different authors, books and research articles to focus on the selected topic and better understandings of the concepts. The goal is to update the reader with latest and up to date literature. It contains different conceptual definitions, theoretical conceptual framework and empirical literatures.