Browsing by Author "SADIA UMER"

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    MONNOO GROUP OF INDUSTRIES
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) MUHAMMAD NOOH; SP20-BBA-135; SADIA UMER
    Monnoo Group owns 12 Textile units, Agricultural Farms and extensive research units catering to various agricultural products. As innovators in their fields, the Group has kept pace with the latest state-of-the-art technologies, through which the Group now produces superior international quality products for clients worldwide. The Monnoo Group has developed with remarkable speed from a traditional, family-owned textile company into a modern high-tech industrial and agricultural conglomerate. The core business of Monnoo Group is international product recognition in Textiles (Yarns, Ecru yarn, Fancy/Novelty yarns, Melange Yarns and sewing threads) and in Agriculture products (Sugar, Tissue Culture, Orchards, and Farms).With outstanding growth and development in yarns and bringing about innovations in fancy yarns, they have one of the most sophisticated and modern mills in Pakistan. Monnoo Group is a major player in the competitive textile and sugar environment in Pakistan. Their economic and employment impacts, therefore, cannot be underestimated. Monnoo Group delivers excellent quality products at competitive prices, while facing competition with other global giants such as India, China, and Bangladesh. Monnoo Group is no rookie to global stage that carries various national and international brands. They produce goods that are relevant at home and abroad, making them a truly global player. Monnoo Group, a strong player in the textile industry of Pakistan, is committed to fulfilling customer demands. Besides product delivery, they offer after-sales support to ensure customer satisfaction. Essentially, Monnoo Group is not a business but a symbol of innovation, quality, and global reach in dynamic segments of textile and agriculture.
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    Situational Analysis & Strategic Marketing Practice (PIA)
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) FAHAD GHAFFAR; FA17-BBA-172; LHR TP 6672; SADIA UMER
    If we talk about the history of this airline company then it is founded on October 23rd, 1946 means it started its operation before even Pakistan got their independence. It was firstly formed as “Orient Airways” before the partition of our country with the neighboring country. Its main office was at that time in Chanaye but you could avail its services from all over the world now which is incredible. On 10th January 1955, the government of Pakistan decided to re-name the name of the airline and chose “Pakistan International Airline´(PIA) as the new name as they relate with the name of our country too. The main hub and offices of this company is in Karachi which is known as the industrial area of Pakistan, whereas they have their offices in Lahore and Karachi too. Now if we look at the current scenarios and the situation of the company then we can easily say that though the company is running their operations but it is not in its best state. The competition is also increasing day by day and people are choosing the competitors to fly overseas than to fly from PIA. Market is also becoming saturated and customers got many choices to choose from.All the competitors are chasing the market share and every company is in the efforts to capture as much market share as possible. It is known as the largest airline of Pakistan with having more than 30 airplanes. According to a survey report, the company is operating 500 flights on daily basis and now days it is putting more emphasis on privatization and how can they better the services they currently offer. For this, the company operates In 22 local destinations and 28 international places that includes North America, Middle East, Asia, Europe etc.