Browsing by Author "Rehman Shakir"

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    The Relationship between Product Packaging and Consumer Buying Behavior CCL Pharmaceuticals (Pvt.) Ltd
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Rehman Shakir; SP22-RBA-010; Haroon Rashid
    The relationship between product packaging and consumer buying behavior has long been recognized as a key issue across multiple industries, including pharmaceuticals. This study explores the impact of product packaging on consumer purchasing behavior in the Pakistani pharmaceutical industry. The aim is to understand how packaging influences consumer perceptions, preferences and purchasing decisions, ultimately contributing to the success of pharmaceuticals in the Pakistani market. Research methods include a comprehensive literature search for relevant studies and reports. The results show that product packaging plays an important role in shaping consumer perceptions and driving purchasing behavior. Packaging design such as colors, images and labels can affect consumer confidence, perception of quality and brand awareness. Packaging is also an important means of communication that provides consumers with product information and gives them a sense of trust and security. However, the study also highlights the importance of tailoring packages to the specific cultural preferences and regulatory requirements of the Pakistani market. Recommendations for the Pakistani pharmaceutical industry includes improving communication on packaging, adapting packaging design to local preferences, prioritizing safety measures, adopting sustainable packaging practices and using emotional appeal. It is included. Taking into account these recommendations, Pakistani pharmaceutical companies will be able to influence consumer purchasing behavior and effectively use packaging as a strategic tool to achieve business success in a highly competitive market.
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    The Relationship Between Product Packaging And Consumer Behavior This project is basically the submitted in the requirement for the degree of Bachelor of Business Administration
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Rehman Shakir; SP17-BBA-085; Sayed Nauman Ahmad; LHR TP 6643
    The main goal of this project isexamining the relationship of item packaging on customerpurchase intentions. Bundling is a significant part for promoting and can assume a significant function in making a maintainable upper hand and in this manner causes manageable rivalry through the utilization of proper serious methodologies and advantage from the effect of such systems on how cargoes, makes better execution available. The project is also having a tried to explain the relationship between product packaging and customer decision behavior. Product packaging will be used as separate variables and consumerbuying behavior as separate variables. Research analysis will be used to analyze the relationship betweenthe variables and regression analysis will be performed to look at the effect of an item bundlingon consumer selection behavior. Due tothis bundling is the most important component.It is moreover close that the bundling part related its bundling shading, bundling material, plan of covering, and expansion are more significant segment when clients assembling their purchasing choice. Lastly, it is also been wind up that bundling is very most important part and impressive component, which affects the consumer’s buying selection.