Browsing by Author "Rabail Tariq"

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An Evaluation of the Online Marketing Strategies of Vital Tea.
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Hafiz Mubeen Aleem; FA16-BBA-079; Rabail Tariq; LHR TP 6805
Branding is a concept that is central to the proper functioning of businesses. Social media marketing is one of the most important aspects of the management of such businesses today, as it is important to ensure that firms engage with the primary area where most consumers organize today. This is the reason why online marketing has come to assume one of the main aspects of the strategic processes of firms today. Changes have been made to the manner in which marketing mixes are constructed, in addition to the communication mix challenges that a firm faces, given the increased competition for social media space that faces them, the need to keep making content that is capable of going viral, and the need to attract consumers through the presentation of unique messages, or attributes of the product that the firm engages in the selling of. This makes it crucial for academic literature to focus on the various facets of organisational strategy at the present moment, especially from the perspective of social media marketing, and the impact of the same on customer buying behaviour. This paper shall answer that, both, in the abstract, and with specific reference to the strategies adopted by the Vital Tea company.
Corporate Social Responsibility
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Sana Amanat; FA17-BBA-124; Rabail Tariq; LHR TP 6804
The new millennium develops an unpredictable business environment; besides, there is pressure about companies to establish a modern strategic approach that allows increasing market participation that can significantly impact companies' performance to survive under a highly competitive and globalized environment. Therefore, according to various academics and researchers consider Corporative Social Responsibility (CSR) is the best strategic approach for larger enterprises MNC and SMEs at a small and medium level to adopt to gain greater profits. Consequently, this empirical study's central target discusses and analyzes various aspects of the existing relationship between more massive business performances and CSR on MNCs for this purpose we have selected international company Tesla Inc. The result can elaborate on the significance of a positive relationship between CSR and a more extensive business firm's performance.
Effectiveness of training and development on employee’s performance
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Haseeb Ali Abid; FA17-BBA-132; LHR TP 6711; Rabail Tariq
The summary of my project is to highlight the Training and Development program in the extent of employee’s performance. As a quality checker in the AL-NASR TEXTILE MILLS, i noticed that without training and development program the organization is nothing to do in the complex situation, and the employees which have a lot of skills should be wasted because they don’t know how to use their skills in their job work. So that is the reason I working on the importance of training and development program for the employee’s and also for the development of the organization. This study is carried and taking the consideration of both training and development program not for the increase in the productivity and performance of the employee’s but also for the business at all levels and also in any sector. This study is being carried out as descriptive approach and from research papers to identify or checking the impact of training and development program on the performance of the employees. The behavior of the employees towards the training and development program also discuss while using different type of theories of training and development. Many of the employees in textile industry have a good thought about the training and development program which I survey in the textile industries and asking them about the training and development.
Online Car maintenance and Service
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Muhammad Talha; Fa17-bba-128; Rabail Tariq; LHR TP 6786
Today in this busy world where people don’t have time because they go to jobs or any business in morning and return at night. So they don’t have time to take their cars to workshop if they are facing fault as this takes too much time and they have to sit there waiting it to be done. Also they don’t have time to take their car for oil change after every 3000 km and most of them forget it due which cars run over that mileage and engine is effected and car performance goes down. Similarly they don’t have time to take car for a carwash but everyone wants there car clean because it gives you a good feel and also they want their car to be well maintained too so it should run smoothly free of faults
Relationship between customers Satisfaction and Employee motivation with role of M-commerce.
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Afan Naeem; FA17-BBA-134; Rabail Tariq; LHR TP 6773
Customer Relation Management is all about retaining the customer and identifying their needs, and fulfilling that need. With tremendous evolution in e-commerce, a new root has been generated in m-commerce, which changes the understanding and ways of conducting Customer Relation Management. Customer Relations Management has shown the vide evolution in itself in the past decade. In the year 2020, everything from our watches to our phone and laptop has been created smart, and customer relationship management is changing the ways through these intelligent devices. Consumer relation management includes the retainment and giving satisisfaction to the consumer for this goal accomplishment they train their employees However, Customer Relations management is considered by the consumer retainment, but instead, it is the tool that helps the organization make a pool of niche markets.