Browsing by Author "Muhammad Usama Majeed"

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    AnAnalysis of the Decline of Small Kariana Stores in Comparison to Giant Superstores
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Usama Majeed; CIIT/SP23-RBA-019/LHR; Nayyar Pervaiz Butt; LHR TP 9605
    The nature of retailing has continuously experienced an intense change that may put a lot of pressures on Kirana stores (local corner shops) to survive. Some of these challenges comprise namely inventory management, low utilization of technology, low scale economies, strained supplier relations, weak customer outreach, and threat from large competing retail firms. These are critical issues that this report aims at highlighting along with relevant solutions for addressing each successfully. Most of the Kirana stores are petty retail stores whereby they always struggle to manage their stock information and hence experience stock problems such as overstocking, understocking and many more: they also incur many costs due to excess hiring of workers to assist in counting the stock information. They have less market coverage due to the low use of digital platforms and cannot change the price because of their low supplier bargaining power. In addition, weak customer retention and no issue of economy of scale renders the operations of the outlets unable to challenge most modern efficient, established centralized retail chains. Others are implementing cheap solutions such as mobile-based POS terminals for real-time inventory and using social media for marketing and developing local partnerships that allow favorable supplier deals. Some of the things that show how customer experience and retention can be improved include; Laying down of more attractive and effective store formats and Consideration of introducing several loop of customer rewards to be given to customers. In these ways, the various strategic areas mentioned will empower small Kirana stores to upgrade their operational models, cut expenses, and optimize their profitability. It helps maintain them beneficial in the highly competitive retail market while closing the gap between standard retail pattern and contemporary client demand.