Browsing by Author "Muhammad Umer Yousaf"

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    Marketing Encounters of Foodpanda in Sub urban Territories of South Punjab, Pa
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Muhammad Umer Yousaf; FA21-RBA-001; Kashif Mahmood
    n business markets trends are in dynamic condition and moreover marketers try their best to cover all the trends and challenges occurred in the market, now if we talk about the food sector then marketers introduced a unique technique which is called as online food delivery services these services are now widely used in every market of food in the world. In Pakistan these services are implemented from 2011 by Foodpanda and now this name is the market leader in Pakistan in the sector of online food delivery services, Foodpanda have did a very effective working in different areas of Pakistan but in some of the areas in Pakistan especially in south Punjab region they are facing marketing communication challenges because of the differences in cultures, lifestyles and also difference in income level. Moreover online food delivery services are also not present in south Punjab only Foodpanda is the single player in this sector who takes the step forward and makes some efforts to access some of the areas in south Punjab, if any of the brand plays on national level without focusing the differences in customers lifestyles and preferences then issues arise so to remove these types of issues brands should have to focus on localized analysis of customers so that they can serve their customers in the way that they should be their loyal customers. For the brands which work only on online platforms they specially have some physical evidences in the market so that customers feel comfortable while using your services, moreover good customer service also create a positive word of mouth in the market which is so much beneficial for the brand like Foodpanda but they don’t have as much good customer service in south Punjab region that’s why they are not on the top of the minds among customers. Another thing is that post purchase services should also be initiated in south Punjab by Foodpanda because this is the need of every business now a days that they have to make such types of relation with their customers so that they can feel comfortable that the brand which we have choose care about the problems which we are facing in using their services or products. So any type of marketing communication, post purchase services, physical evidence and good customer services should also be done by Foodpanda in a very effective way in south Punjab region that they can sustain 2 their current customers and also attract their potential customers in the market of south Punjab.