Browsing by Author "Muhammad Bilal Javed"

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EFFECT OF COVID-19 ON APPAREL SECTOR OF PAKISTAN
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Saad Ali Khan; SP17-BBA-050; Muhammad Bilal Javed; LHR TP 6761
Corona Virus also known as COVID-19 is an infectious disease. The outbreak of Corona virus disease started in 2019 and it firstly started from China and now it has affected almost every country around the globe. COVID-19 has very deeply affected both the national and global economies. It is one of the biggest economic shocks faced by the whole world. According to World Health Organization (WHO) there has been around a 5% reduction or contraction in the global GDP due to this current pandemic. To control this pandemic every country was forced to put lockdown to control or reduce the effect of this virus. Due to lockdown every business, industry and factories were closed.
Exploring the Importance of Servicescape for Pakistani consumer while shopping from a Bakery: A Qualitative Study on Cakes and Bakes Lahore
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) ALI HAIDER; FA22-RBA-022; Muhammad Bilal Javed; LHR TP 8758
The main aim of this project is to highlight the importance of the concept of servicecape for consumers while they are shopping from bakery. Currently in Pakistani context only few studies are available on this topic, hence it is very important for business and especially for the Bakery businesses. But these are business are not much aware of servicecape so this project is designed to highlight the importance of servicecape and provide the valuable insights regarding the servicecape so that management of Cakes and Bakes properly manage the servicecape to build a strong relationship with the customers. In this project we use the qualitative method and conduct a thematic analysis. First of all, we developed themes according to our topics and then we conducted interviews with the customers of Cakes and Bakes. The main goal of these interviews is to identify these themes and gain the perspective of different customers about the servicecape. Moreover, what sort of feeling do they have and what they feel if there is any change in servicecape. So, the result of this project highlights the importance of servicecape according to the different perspectives of customers and provides valuable insights for the management of Cakes and Bakes.
Masood Innovations (Pvt.) Ltd
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Haider Riaz; SP20-BBA-040; Muhammad Bilal Javed
When it came time for me to choose where to complete my internship, I found myself faced with a plethora of options. After much consideration, I ultimately made the decision to work for a company that prioritizes generating sales. This choice was motivated by my desire to gain a deeper understanding of how marketing strategies can be leveraged to boost sales figures. Such knowledge is incredibly valuable not only for the organization itself, but also for the broader economy at large. It should be noted that this particular company is registered in the United States of America and as such has the potential to generate significant amounts of revenue in dollars - an especially attractive prospect given the current economic climate. In short, I am confident that my decision to intern with this sales-focused organization will prove both personally and professionally rewarding. My internship at Masood Innovations provided an experience offered invaluable insights into the logistics industry's intricacies, fostering skill development and reinforcing my career aspirations in operations and logistics management. Throughout my tenure, I achieved notable milestones that positively impacted Masood Innovations. Contributing to client acquisition efforts resulted in a substantial increase in inquiries and successful onboarding of new clients. Moreover, my involvement in logistics coordination significantly improved transportation route efficiency, leading to cost-effective methods and enhanced client satisfaction. Implementing stringent quality assurance protocols further bolstered the company's reputation for reliable and safe vehicle transportation services.
New Product Development Plan for TAPAL Tea Pvt Ltd
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Waheed Abbas; SP22-RBA-006; Muhammad Bilal Javed
Increase Market Share of TAPAL The primary objective of this project is to increase the market share of TAPAL in beverage industry of Pakistan. This will be achieved through various strategies. We will focus on Product differentiation to achieve this goal by offering a unique flavor and blends that will set us apart from the competitors through market research regarding consumers preferences and aligning the product accordingly. We will also use multiple channels such as social media, television, outdoor advertising and celebrity endorsements to create awareness of our new product. The availability of the product will be ensured by using already established strong distribution network of TAPAL