Browsing by Author "Ms. Kanwal Bilal"

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    Internship Report on INTECH SOLUTIONS (PVT) LTD
    (Library Information Services, CUI Lahore, 2023) Malik Saad Ahsan; CIIT/FA19-BBA-016/LHR; Ms. Kanwal Bilal
    Digital marketing is the current equivalent of an engine, driving businesses forward. It's all about using the web to spread the word about stuff. My internship in digital marketing was quite educational, and I also had a great time. My skillset now includes the generation of search engine optimised material, the administration of social media profiles, the writing of user-friendly emails, and the development and distribution of targeted online advertising. I learned how to analyse data and statistics to find out what works and what doesn't. Thanks to my digital marketing knowledge, I've been able to develop with the sector. During my internship, I learned how important digital marketing is for expanding a business's reach and attracting new customers. This presentation will outline my past, lessons, and their significance to the world of digital advertising. Marketing of products and services via electronic media. You need a website if you want to be taken seriously online. It's where potential buyers go to learn more about your business and the products you sell. Make sure your site is quick to load, simple to use, and search engine optimised.
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    Intership report on Shah Trading Corporation
    (Library Information Services, CUI Lahore, 2023) Ms. Kanwal Bilal; Syed Ardil Abbas Zaidi; CIIT/SP20-BBA-093/LHR
    Shah Trading Corporation, renowned for its enduring commitment to quality and trust over 38 years, stands as a distinguished importer and distributor. Specializing in a diverse product range, including Alphakill Alphamost 10SC, Alphakill Mostyn SRD 13, Vipona Fipronill 25 EC, Brobait Anticoagulant Roadenticide Wax Blocks, and innovative Vehicle Mountable Fog Generators, the company continues to excel in the field. During a six-week internship in the capacity of a Social Media Marketing Intern, my primary responsibilities included orchestrating targeted advertising campaigns on Instagram and Facebook. The objective was not only to showcase the diverse product line but also to engage customers effectively through promotional messaging strategies. The internship embraced a dynamic approach, emphasizing the integration of social media platforms as potent tools for brand promotion and audience engagement. By strategically running ads, the focus was on elevating brand visibility and fostering a connection with the target audience. Key tasks encompassed the creation and execution of compelling campaigns, designed to highlight the unique features and benefits of Shah Trading Corporation's product portfolio. Additionally, the internship involved the implementation of promotional messaging tactics, aimed at building rapport with customers and creating a lasting brand impression. The impact of the social media marketing initiatives was measured through key performance indicators, assessing metrics such as reach, engagement, and conversion rates. The results demonstrated a positive trend, showcasing increased brand awareness and interaction across digital platforms.