Browsing by Author "Mr. Shahzad Ghafoor"

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Adaptive Digital Engagement: Balancing Localized and Global Approaches
(Library Information Services COMSATS University Islamabad Lahore Campus, 2023-02-09) Maryam Ihtesham; SP22-RBA-005; Mr. Shahzad Ghafoor; LHR TP 8745
The purpose of this study is to undergo a thorough understanding of the complex yet interdependent interactions among digital engagement and the cultural factors that impact it, by viewing it with the lens of Integrated Marketing Communication (IMC) Model and Hofstede's Cultural Dimensions Model. This project report attempts to perform a careful analysis of how the cultural nuances and dimensions can affect the way modern consumers are interacting and behaving in the digital atmosphere, and how it can relate to their buying choices and preferences. The in-depth study of these factors enables us to comprehend how these cultural factors influence consumer behaviors and digital decision-making. It also sheds light on the pivotal role that effective Integrated Marketing Communication can play and the way it seamlessly integrates with the Hofstede’s Cultural Dimensions providing the businesses a comprehensive strategy for adaptable digital engagement. Towards the end of the project report, we present viable recommendations emphasizing the importance of cultural nuances and quirks when targeting localization and how it can help reach their target audience more effectively and to establish genuine connections with them that are long-lasting and profitable.
Determinants of Beta: Analysis of the Relationship between Accounting Based Risk and Market Based (Systematic Risk): A Case of Pakistan
(library Information Services, CUI Lahore, 2021) BEENISH AKRAM; Sp12-MBO-019; Mr. Shahzad Ghafoor; LHR TP 4740
Contemporary study examines the systematic risk and its impact on company transaction. Beta is a measure of systematic risk of an organization. Organization value is changes as a result of market risk changes, in which corporation’s transaction occurs. It is important to identify the degree of transaction exposure. Studies shows financial variable are essential to minimize the risk for organization. This paper is exploring the effect of organization due to systematic risk by using CAPM model that is market risk and risk free. Sample data is collected from118 Pakistani non-financial listed on Karachi stock exchange form the period 2004-2010. Empirical finding depict significant positive impact of profitability, operating leverage and size of firm on accounting risk of organization.
Munawar Associates Chartered Accountants
(Library Information Services, CUI Lahore, 2023) Faisal Ghaffar; FA20-BBA-219; Mr. Shahzad Ghafoor
Munawar Partners Chartered Bookkeepers has been a regarded inspecting firm for more than 20 years. All through, MACA has been giving top-tier benefit to its clients and has overseen to form its notoriety among more than 350 segments. In this report, I have given a brief introduction to MACA. This incorporates its administrations, organizational structure, the sort of culture it has, and the approach of HR within the firm. Moreover, I have given a brief overview regarding the complete handle of examining as conducted within the firm. I too included a brief SWOT analysis of the firm. Within the last segment, I discussed in great detail about all the obligations I was required to perform, the experience I learned through this and a few issues I experienced within the firm. Working at MACA provides me with critical knowledge to the fund industry, particularly the examining field. The perceptions and the things that I learned in this internship have made it conceivable for me to have a fabulous involvement beneath my command, and I am also able to utilize all the budgetary information I had obtained in my instruction so far.
Training and Development: Effect on Employee Performance
(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-03) Mehrun Nisa; SP17-BAF-022; LHR TP 6575; Mr. Shahzad Ghafoor
The goal of this research is to study the effect of training and development on employee performance and efficiency. The study indicates that training and development have a positive effect on employee performance. This study concludes that organization with good training programs will increase employee performance. The goal is to examine contribution of human resources management practices, including selection, training, and work planning, compensation, and performance evaluation, description of the job and staff involvement in the perceived employee’s performance. This study is aimed at motivating workers to achieve higher levels of efficiency and explains why HRM decisions influence organizational success. It is intended to enhance the current and future results, but the company should keep an eye on their performance after training, it means training requires assessment, a structured method to concentrate employee’s actions in order to achieve the objective of the organization. The study aims for an understanding of the relationship between HRM and the organizational efficiency. A training program is a workplace activity that helps workers to analyses their skills, behavior, and information relevant to their work. In this study it was discovered that training and development are available in companies and this effect on employee efficiency to meet their customer’s needs.