Browsing by Author "Maryam Waqar"

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    RAVI ADVERTISING COMPANY
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Maryam Waqar; FA20-BMC-044; Maam Ayesha Mirza; LHR TP 0000
    This brief documents my valuable internship with Ravi Advertising Company, where I gained valuable experience in the fields of advertising and public relations (PR). It describes the main things I was in charge of, what I managed to do, and the lessons I learned. Principal Duties and Achievements: Integrated Campaign Development: Worked closely with the advertising and public relations departments to develop and launch integrated campaigns that maximized brand exposure by fusing advertising and PR strategies. Interacted with and engaged clients on a regular basis, attending meetings to learn more about their businesses so I could develop targeted marketing strategies that reflected their respective brands. Contributed to the development of engaging content for several channels, while maintaining message coherence with customers' communication goals. Media Relations – Developing and maintaining positive working relationships with media outlets; drafting proposals; gaining media coverage for clients; maximizing the latter's exposure. Event Planning and Execution: Involvement in the planning and execution of promotional events, including the management of logistics, and the development of favorable media attention and customer interaction. Took part in maintaining customers' social media accounts and gained a deeper comprehension of successful social media tactics. This extensive executive brief summarizes my rewarding internship with Ravi Advertising Company, where I got hands-on experience in advertising and public relations. In the following pages, I detail the roles I played, the results I achieved, and the knowledge I received during my time in office.