Browsing by Author "MUHAMMAD HAMZA KHAN"

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Enhancing Retail Efficiency in Pakistan (Strategies for Merchandise Planning & Loss prevention at Metro Cash and carry).
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) MUHAMMAD HAMZA KHAN; CIIT/FA24-RBA-040/LHR; Dr. Syed Nauman Ahmad Assistant Professor; LHR TP 10109
The retail store market in Pakistan is a dynamic and rapidly evolving sector, playing a crucial role in the country's economic landscape. Over the past few years, there has been a noticeable shift in consumer behaviour, driven by factors such as urbanization, increasing disposable income, and changing lifestyles. As a result, the retail sector has witnessed significant growth and transformation. One of the notable trends in the Pakistani retail market is the increasing prominence of modern retail formats. Traditional markets and small, independent stores still hold their ground, but the rise of supermarkets, hypermarkets, and shopping malls is reshaping the way people shop. These modern formats provide consumers with a one-stop shopping experience, offering a wide range of products under a single roof. This trend is particularly evident in urban centres, where consumers appreciate the convenience and variety offered by these larger establishments. E-commerce has also emerged as a powerful force in the Pakistani retail landscape. With the increasing penetration of the internet and growing digital literacy, consumers are turning to online platforms for their shopping needs. This shift in consumer behaviour has prompted traditional retailers to adopt Omni channel strategies, integrating both physical stores and online platforms to enhance the overall shopping experience. The government's efforts to promote digitalization and financial inclusion have further fuelled the growth of e-commerce in the country.
Intership Report on : AUSAF SHAFAF BROTHERS
(Library Information Services, CUI Lahore, 2023) MUHAMMAD HAMZA KHAN; CIIT/SP20-BBA-053/LHR; Miss Kanwal Bilal
The six-week internship at Ausaf Shafaf Brothers, a recognized producer and supplier of German- quality Surgical, Dental, and Veterinary TC Scissors and forceps, offered a complete and intensive learning experience. This executive summary provides a concise overview of the internship, including information about the host organization, the intern's role within the company, the intern's primary responsibilities, the intern's primary accomplishments, the intern's primary challenges, and the intern's overall growth as a result of the internship.
The Role of Marketing in Elevating bandana's Customer Engagement: Enhancing Retail Efficiency in Pakistan (Strategies for Merchandise Planning & Loss prevention at Metro Cash and carry).
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) MUHAMMAD HAMZA KHAN; CIIT/FA24-RBA-040/LHR; Dr. Syed Nauman Ahmad Assistant Professor; LHR TP 10089
The retail store market in Pakistan is a dynamic and rapidly evolving sector, playing a crucial role in the country's economic landscape. Over the past few years, there has been a noticeable shift in consumer behaviour, driven by factors such as urbanization, increasing disposable income, and changing lifestyles. As a result, the retail sector has witnessed significant growth and transformation. One of the notable trends in the Pakistani retail market is the increasing prominence of modern retail formats. Traditional markets and small, independent stores still hold their ground, but the rise of supermarkets, hypermarkets, and shopping malls is reshaping the way people shop. These modern formats provide consumers with a one-stop shopping experience, offering a wide range of products under a single roof. This trend is particularly evident in urban centres, where consumers appreciate the convenience and variety offered by these larger establishments. E-commerce has also emerged as a powerful force in the Pakistani retail landscape. With the increasing penetration of the internet and growing digital literacy, consumers are turning to online platforms for their shopping needs. This shift in consumer behaviour has prompted traditional retailers to adopt Omni channel strategies, integrating both physical stores and online platforms to enhance the overall shopping experience. The government's efforts to promote digitalization and financial inclusion have further fuelled the growth of e-commerce in the country.