Browsing by Author "MUHAMMAD BILAL JAVED"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    FACTORS INFLUENCING CONSUMER DECSISION MAKING IN SELECTING ISLAMIC BANKING SERVICES IN LAHORE, PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) KHADIJA FAYYAZ; FA21-RBA-021; MUHAMMAD BILAL JAVED
    This study looks into the factors influencing consumer decision-making in Pakistani Islamic banking. A rapidly expanding industry, Islamic banking provides monetary services in conformity with Sharia law. However, little is known about why people prefer Islamic banking over traditional banking. Through a qualitative investigation of the customer decision-making process, this study seeks to provide light on the elements that affect consumer decisions in Islamic banking. Semi-structured interviews were employed in the study to gather information from a small range of Pakistani customers of Islamic banks in Lahore. To find the primary themes and patterns in the data, thematic analysis was used. The results showed that Sharia compliance, ethical concerns, Islamic bank’ products and cultural affinity were the factors influencing the decision to adopt Islamic banking. The paper addresses the consequences of these findings for the advancement of theory, the formulation of marketing plans, and the formulation of policy suggestions in Islamic banking.
  • No Thumbnail Available
    Item
    The Impact of Counterfeit Brands on consumer acceptance of Original Brand: Exploring Mobile Phone Market of Lahore, Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2018) Muhammad Safdar Abbas Aslam; SP16-MBO-O07; MUHAMMAD BILAL JAVED; LHR TP 7011
    The aim of the study is to analyze the impact of counterfeit mobile phones on the acceptance of original mobile phones in Lahore, Pakistan. The objective is to find the factors for which customers go toward counterfeit mobile phones. The Literature review regarding counterfeit products in global market and in local market (Pakistan) and its impact on society is included in the research project which followed by attributes such as attitude of customer, satisfaction of customer, consumer’s’ preference, consumer’s willingness, price factor, brand equity, quality awareness, product features and self identity. The counterfeit trend impacts the luxury brand market in many ways, but this paper will focus specifically, the research question will be addressed and answered: What is the impact of counterfeit brands on consumer acceptance of original brands in mobile phone market of Lahore?