Browsing by Author "LLP Amir Ameen"

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    Frame Hype
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) LLP Amir Ameen; SP20-BMC-002; Ayesha Mirza; LHR TP 0000
    This report has been completed in accordance with the requirements defined in the final semester syllabus of the Bachelor of Media & Communication Studio. This report covers my internship opportunity where I applied theoretical information learned in the classroom to professional practices during a 6-week internship period. The objective of this Report is to present an overview of Digital marketing, and how it's done in the real time to promote the brands on a larger scales as well as an exploration of the in-house applications, content strategies and marketing tactics used by Frame Hype LLP. There are multiple sections. The initial section of the report provides comprehensive information regarding the organization itself, its hierarchy and all of the key analyzed aspects, encompassing its specific objectives and inherent limits. The subsequent section encompasses an outline of the Digital Marketing aspects and the learnings that i obtained during my internship programme, The report also includes information regarding the theoretical understanding of fundamental concepts utilized in Digital Marketing by media houses, Also a comprehensive list of day to day tasks assigned and completed throughout the internship program duration. By engaging with this report, one can acquire practical understanding of Digital Marketing and its necessary elements. The lessons learned throughout the internship time have been thoroughly analyzed, and a set of recommendations has been described in the end of the report that studies the organization through a deep SWOT analysis.