Browsing by Author "LHR TP 6716"

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    Effect of Advertising Slogans on Consumers Purchase Intention
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) IRTIZA HASSAN; SP17-BBA-089; Tahir Aziz Khan; LHR TP 6716
    The intention of the project is to scrutinize the impact of the advertisement slogan at the goal of customers to buy in Pakistan. Slogan is an identity tool that includes a smart phrase that is typically used for the acknowledgment of brand. Slogans are acquainted promotion capabilities and slogans are included in 2/3rd of global wide advertisements. The data have been accumulated from the 38 respondents. Both agreed that the slogan had a primary impact at the customer's intent. Inferential conclusions are drawn the usage of SPSS. Regression is delivered to the results and concludes that 56.3 percentage shift in the reason of customer buying is due to slogan and with the aid of using enhancing their slogans, advertisers can draw the customer. The intention of the undertaking is to emphasize the reality that the brand has an effect at the approach of creating consumer decisions. To thoroughly study the impact, we will focus on the category of packaged food products.